评论
打印
n. 商标，牌子，烙印，标记
vt. 打烙印，
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【参考答案】
46. B)由 Television 定位在 Television 标题下的 B 段第一句，Television is an attractive medium for advertising because it delivers mass audiences to advertisers.与题干相符，因此选 B
47. H)由 Internet 定位在 Internet 标题下的 H 段，Internet audiences tend to be quite homogeneous, but small.与题干相符，因此选H。
48. I)由 Direct mail 定位在 Direct mail 标题下的段落，Direct mail includes newsletters9 postcards and special promotions. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective form of advertising.与题干相符，因此选 I。
49. A)根据题意，可知相关内容在文章A段第一*句，After determining the target audience for a product or service, advertising agencies must select the appropriate media for the 题干相符，眺选a。
50. B) 由 TV channels 寒位奄 Television 标题下的 B 段，Second, there is an increase in the number of television channels available to viewers, and thus，advertisers.与题干相符，因此选 B。
51. C) 由 newspapers 定位.在 newspapers 标题尤，Newspapers are a less expensive advertising medium than television and provide a way for advertisers to communicate a longer, more detailed message to their audience than they can through 48 hours，meaning newspapers are also a quick way of getting the message out.与题干相符，因此选 C。
52. D) 由 radio 定'位在 ladino 标题下，Radio provides a way for advertisers to communicate with audience members at all times of the day. Consumers listen to radio on their way to school or work, at work, on the way home, and in the evening hours.与题干相符，因此选 D。
53. E)由 Magazines 定位在 Magazine自标题下，Advertisers see magazines as an efficient way of reaching target audience members.与题干相符，因此选 E。
54. G)由 Out-of-home advertising 定位在 Out-of-home advertising 标题下段落首句，Out-of-home j advertising, also called place based advertising, has become an increasingly effective way of j reaching consumers, who are more active than ever before.与题干相符，因此选 G。
55. H)由 Internet 定位在 Internet 标题下的，The challenge to Internet advertisers is to create ads that audience members remember.与题干相符，因此选 h。
| 重点单词 | 查看全部解释 | |||
| brand | [brænd] | 联想记忆 | ||
| understand | [.ʌndə'stænd] | |||
| illustrated | ['iləstreitid] | |||
| delivery | [di'livəri] | |||
| tune | [tju:n] | |||
| communication | [kə.mju:ni'keiʃn] | |||
| prominent | ['prɔminənt] | 联想记忆 | ||
| appropriate | [ə'prəupriət] | 联想记忆 | ||
| repeal | [ri'pi:l] | 联想记忆 | ||
| convey | [kən'vei] | 联想记忆 |
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