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According to Charles Harper, Chairman of ConAgra, the Healthy Choice line of frozen dinners began with his own heart attack. It has been brought on by years of eating anything he could get his hands on. As he lay in the hospital recovering, Harper imagined the line of healthy frozen foods that tasted good.
康尼格拉集团总裁查尔斯·哈珀表示，冷冻餐的健康选择是从他的心脏病开始着手的。多年以来，他一直都是有什么吃什么。哈珀躺在医院里逐渐康复时，想到了好吃又健康的冷冻食物。
The Healthy Choice product line was carefully tested with consumers before being introduced to the general public. ConAgra's research and development staff spent a year working under the instruction "Whatever the cost, don't sacrifice taste." The first test market results surprised even the ConAgra team. The low-sodium, low-fat frozen dinners sold much better than expected. According to the firm's vice-president of marketing and sales, "We benefited from low expectations. The products were much better than people thought they would be."
健康的选择产品线在面向公众销售前，由目标消费者进行了仔细测试。康尼格拉集团的研发员工在“不论成本多高，不要牺牲掉味道”这一准则下进行了一年的开发。首个市场测试结果令康尼格拉团队都感到惊讶。这种低钠、低脂冷冻餐的销售成绩远好于预期。该集团市场销售部副总表示，“我们从低预期中受益。这个产品比人们预期的要好的多。”
This finding supported ConAgra's decision to position the product against other high-quality frozen dinners rather than as a diet or health food. The new product's brand name and packaging were an important part of the development process. The name Healthy Choice was chosen for the positive implication it held for consumers. Because ConAgra felt the product would be an impulse purchase, it was important to make the item stand out in the freezer case. This was accomplished through the dark green packaging that not only differed from the competitors but also suggested freshness and richness in vitamins.
这一结果支持康尼格拉集团对该产品定位的决定，即用该产品去和其他高质量冷冻餐竞争，而不是和减肥食品或健康食品竞争。新产品的品牌名称和包装是开发过程的重点内容。最终决定命名为“健康的选择”是因为这个名字向消费者传达了积极的内涵。因为康尼格拉集团认为这个产品会是一种冲动消费，所以让其在冷冻餐里脱颖而出非常重要。他们通过深绿色的包装完成了这一目标，因为这种包装不仅不同于其他竞争者，而且也暗含该产品含有新鲜丰富的维他命这个意义。
Questions 19 to 22 are based on the passage you have just heard.
问题19到问题22依据你刚刚听到的短文进行提问。
Question 19. What did Charles Harper think of while he was in hospital?
问题19. 查尔斯·哈珀在医院时想到了什么？
Question 20. What does the passage say about the Healthy Choice product line before it went to market?
问题20. 根据这篇短文，健康的选择这个产品在进入市场前做了什么准备？
Question 21. What is said to contribute to ConAgra's business success?
问题21. 康尼格拉集团的商业成功得益于什么？
Question 22. What does the speaker say about the name Healthy Choice?
问题22. 说话者介绍了健康的选择这个名字的什么情况？
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