Conversation One
对话一
M: So how long have you been a Market Research Consultant?
男:你做市场调查顾问多长时间了?
W: Well, I started straight after finishing university.
女:我大学毕业后就开始做了。
M: Did you study market research?
男:你学的是市场调查吗?
W: Yeah, and it really helped me to get into the industry,
女:是的,这帮助我进入了这个行业,
but I have to say that it's more important to get experience in different types of market research to find out exactly what you're interested in.
但是我不得不说,你需要有各种市场研究的经验才能找出你真正感兴趣的事物,这很重要。
M: So what are you interested in?
男:你对什么感兴趣?
W: Well, at the moment, I specialize in quantitative advertising research, which means that I do two types of projects.
女:目前来说,我专门做量化广告调查,也就是说我做两个项目。
Trackers, which are ongoing projects that look at trends or customer satisfaction over a long period of time.
追踪调查,这是个正在进行的项目,研究很长一段时期内的趋势和客户满意度。
The only problem with trackers is that it takes up a lot of your time.
追踪调查的唯一问题是太费时间。
But you do build up a good relationship with the client.
但是你真的能和客户建立良好的关系。
I also do a couple of ad-hoc jobs which are much shorter projects.
我也做一些临时工作,这些项目的耗时较短。
M: What exactly do you mean by ad-hoc jobs?
男:你说的临时工作是什么?
W: It's basically when companies need quick answers to their questions about their consumers' habits.
女:主要是,当企业需要快速解答关于消费者习惯的问题时,
They just ask for one questionnaire to be sent out for example, so the time you spend on an ad-hoc project tends to be fairly short.
比如,他们需要发出一份问卷调查,所以你花费在临时工作上的时间非常短。
M: Which do you prefer, trackers or ad-hoc?
男:你更喜欢哪种工作,最终调查工作还是临时工作?
W: I like doing both and in fact I need to do both at the same time to keep me from going crazy. I need the variety.
女:我两个都喜欢。实际上,需要同时做这两种工作以防我疯掉。我需要工作多样化。
M: Can you just explain what process you go through with a new client?
男:你能解释一下你和新客户的交流过程吗?
W: Well, together we decide on the methodology and the objectives of the research.
女:我们一起找到研究方法并设定研究的目标。
I then design a questionnaire. Once the interviewers have been briefed, I send the client a schedule and then they get back to me with deadlines.
然后我设计一份问卷调查。问题的摘要制定好后,我把计划书发给顾客,然后他们按最后的期限返回给我。
Once the final charts and tables are ready, I have to check them and organize a presentation.
把最终的图标准备好后,我需要进行检查,然后整理报告。
M: Hmm, one last question, what do you like and dislike about your job?
男:最后一个问题,你喜欢和不喜欢的工作分别是什么?
W: As I said, variety is important and as for what I don't like, it has to be the checking of charts and tables.
女:就像我之前说的,工作的多样性很重要,至于我不喜欢的内容就是图表的核对了。
Questions 1 to 4 are based on the conversation you have just heard.
问题5-8是基于刚才你所听到的这段对话的。
Question 1: What position does the woman hold in the company?
问题1:女士在公司的职位是什么?
Question 2: What does the woman specialize in at the moment?
问题2:目前,女士专门做什么?
Question 3: What does the woman say about trackers?
问题3:女士对于追踪调查都说了些什么?
Question 4: What does the woman dislike about her job?
问题4:女士不喜欢的工作内容是什么?
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