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The Importance of Building Trust Between Businesses and Consumers
Today, in the context of this era featured by increasing commercialization and digitalization, mutually-trusted relations between businesses and consumers appear to be particularly important.As for me businesses should take a leading role in establishing the trust relationship: to be honest with their consumers.Firstly, if a business has a dishonest attitude toward its customers, the customers will lack purchasing confidence in its goods or services, which will bring huge economic loss to the business. What's worse, the adverse side effect of such dishonesty can endanger the business and it is impossible to recover. The collapse of Sanlu Milk Powder Company is a testament to this. Moreover, the incident of poisonous milk has exerted devastating consequences on the whole milk powder market. Besides, because of the proliferation of counterfeit goods, more consumers lose confidence in domestic products,and then they have no alternative but to resort to foreign brands, which is one reason why cross-border online shopping is gaining more and more popularity in China.
Therefore, it is high time for us to strengthen the importance of maintaining trust between businesses and consumers to promote the healthy development of the whole social economy.
