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Lesson 29 How to Push a Product
第29课 如何促销商品
After a lot of hard work,
在一系列辛苦的工作之后，
you finally have your product.
你最终生产出了产品。
But that's only half the battle.
但那只完成了战斗的一半。
Now you have to get people to buy it.
现在你需要让人们来购买它。
Is your product easy to use?
你的产品使用方便吗？
How can your product improve people's lives?
你的产品能怎样改善人们的生活？
Why should people buy YOUR product?
人们为什么应该买你产品呢？
Remember, you need to make your product stand out.
记住，你需要让你的产品很出色。
So tell people what is special about it.
所以要告诉人们它的特别之处。
How can you do that?
你能怎么做？
Here are a few suggestions.
这儿有一些建议。
Create an ad.
制作一个广告。
First,study your customers' ages,interests and other information.
首先，了解你的顾客的年龄、兴趣以及其他信息。
Second, choose a type of ad - TV,bus,magazine,newspaper or Internet.
第二，选择广告的类型——电视、公交、杂志、报纸还是网络。
Third, decide what your ad will tell people about your product.
第三，确定你的广告要告诉人们你产品的什么信息。
Find ways to catch their eye.
要找到方法来抓住他们的眼球。
Go to trade shows and present your product.
去交易展会展示你的产品。
People coming to trade shows already have an interest in similar products.
去交易展会的人们会有兴趣看相似的产品。
They can experience your product,
他们会体验你的产品，
enjoy it and even come to love it.
喜欢它，甚至爱上它。
Push your product using samples and good deals.
使用样品和低价促销你的商品。
People get to know the advantages of your product after they experience using it.
人们在体验之后，开始了解你的产品的优点。
Offering samples and deals will get you more customers.
提供样品和促销品将会让你拥有更多的顾客。
These suggestions can make your product really shine.
这些建议能让你的产品抢眼。
However, good quality is the most important thing.
但是，质量好是最重要的一点。
With a good quality product and excellent advertising, you will surely succeed.
有了好质量和出色的广告，你将一定会成功的。
