评论
打印
Anita wanted to sell simple, natural products for the skin and hair.
安妮塔希望销售有关皮肤和头发的简单、自然的化妆品。
She thought it was immoral to make false promises about the qualities of her cosmetics.
她认为对自己的化妆品质量作出虚假的承诺是不道德的。
Therefore, she explained the qualities (and limitations) of each product in simple, truthful language.
因此，她用简单、真实的语言解释每一种产品的品质（以及局限性）。
Banning images of beautiful women in her shops, she promoted health, not beauty.
她的商店里禁用漂亮女人的肖像，她提倡健康，而不是漂亮。
She thought that packaging was unimportant, so she started a refilling and recycling service which is unique in the cosmetics industry.
她认为包装是不重要的，因而她开始进行这种再装满和再利用的服务—这在化妆品产业中是独树一帜的。
In every shop, there is a 'Refill Bar'.
在每家商店都有“再装满吧台”。
This allows customers to refill their old bottles, thus saving waste.
这使顾客可以在那里用旧瓶罐装，因此可避免浪费。
Last, she thought that cosmetics should not be tested on animals.
最后，她认为化妆品不应该用动物来做试验。
She refused to sell such products. The Body Shop has campaigned against animal testing.
她拒绝出售这类产品。美体小铺已经开展活动来反对动物试验。
It has also funded research into alternative ways of testing product safety.
它还资助研究其他测试产品安全性的途径。
Remarkably, The Body Shop has become a global business without spending any money on advertising.
令人注目的是，美体小铺没有花一分钱做广告就成为一个全球性的产业。
At first Anita attracted wide publicity by explaining her views and later by holding pro-environment campaigns.
首先，安妮塔是通过阐明她的观点来吸引广大公众，之后通过举办保护环境的活动。
These helped the causes which she supported, and also publicized The Body Shop.
这些有助于她资助的事业，而且还为美体小铺做了宣传。
She encouraged all her staff to take part in local campaigns.
她鼓励她的所有员工参加当地的宣传活动。
She also taught them to believe that profits, although important, are not the only aim of a business.
她还教导他们相信利润纵然重要，但不是生意唯一的目的。
