Essay on Advertising
广告的利弊：高危真题重现南美
海外大学教师谢振礼投稿
Created by Jeenn Lee Hsieh

不断的采用全球雅思与托福的新题而创作范文，谢振礼老师越来越能够证实老题到处重现，虽然出现的频率与考区不同。

出现率最高之一是议论题【广告利弊】。记忆中自2006年后的五年内光在海外就不下50次。2011年12月哥伦比亚的雅思大作文试题又是炒冷饭，事后根本逃不出猜测名师的先见之明。

除了南美雅思最新试题如下，在范文之后再举例3个相似的老题供习作参考。如此繁多又相近的真题，简直可以收集起来当点子素材，也就是说可以拿类似真题来回答类似试题。本文的部分灵感内容也是来自多篇关于广告的真题，综合平常的立场或观点，毫不新鲜。一个小小心得：广泛的阅读真题，顿悟其平常，则写作灵感必能油然而生。为何会这样？只能意会，难以言传。

刻意抄写似曾相见的真题句子亮相，或可利用为写【广告利弊】的素材。真题全文转载范文后。烤鸭练习造句，不妨偶尔抄写真题实句，体会代表雅思与托福官方简单又地道的文字英文。

—Some people say that advertising encourages us to buy things we really do not need.
—Others say that advertisements tell us about new products that will improve our lives.
—How does advertising influence people's behavior?
—With the development of market economy, advertisements have become a dominating feature in television industry.
—We are surrounded by advertising.
—Some people think that advertising is good because it gives us a chance as consumers.
—But others argue that it makes people selfish and greedy for more and more goods.
—Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.
—Some people think that advertising is good for economy.
—Others say that advertising can cause people to desire something unnecessary or completely useless.

谢振礼英文写作范文+雅思哥伦比亚真题。注意范文中的部分句子是模仿真题原文，如此可以避免跑题。

Some people think that advertising is good for economy while others say it can cause people to desire something unnecessary or completely useless. What is your opinion? (Colombia, December 2011)

谢振礼英文18句【起3承6转6合3】+ 中文雅思——建议先看汉文搞笑。

论说文主旨——说服读者。工作——靠作文的主题结构内容，也靠英文的用语用句用字。

作文部分：逻辑心图

主题——论广告的利弊。
结构——【起】立场：广告利大于弊【承】广告影响危害【转】广告促进市场经济【合】广告利大于弊
内容——点子在切题而不在多。造句灵，则作文太平。

英文部分：参考范文

用语——英文效率
用句——句型变换
用字——词汇恰当

These days it is easy to find faults with advertising, and yet none can deny entirely that this art of persuasion is good for economy. By circulating information mixing half truth with half lying, advertising can nevertheless penetrate the public mind with desires even for something worthless. All told, however, advertising is doing more good than evil.

今天如果想挑广告事业的弊病简直是轻而易举，话又说回来，对于这种具有说服力的艺术谁也不能不承认其经济利益。靠着传播消息半真半假，广告居然能够渗透大众人心，兴起欲望购物，甚至使人买到毫无用途的东西。尽管如此，广告带来的好处总比坏处多。

To think that advertising is bad is understandable, and indeed there seems to be a common perception growing increasingly negative. Perhaps history will see advertising as one of the real evil factors of modern time because it is stimulating people to constantly want things; want this and want that. It is true that many consumers are convinced to spend money they do not have for things they really do not need. It is also true that the high sales of popular consumer goods is a reflection of the power of advertising rather than the real needs of the society in which they are sold. That kind of "impulsive buying" as consumer behavior can easily turn need into greed. Apart from misleading people to desire something not necessary or completely useless, advertising is surrounding them nearly everywhere and anytime on the point of boring them to death.

认为广告会带来不良的影响，想来也不无道理，好像就是越来越有对广告产生反感的概念。也许将来历史可以证明现代真正之弊病之一就是广告，主要是因为广告不断地刺激人的需要，又要这个又要那个。千真万确，很多消费者没钱了还被引诱去买他们不是真正需要的东西。同样一点儿都不假地，大众消费货品所以如此畅销，无非是反应广告的威力，而不是反应消费市场实际的需求。广告把那种“冲动采购”的消费行为轻而易举地从需要改变成贪婪。广告误导购物欲望，害人购买了不需要或毫无用途的东西，不仅如此，广告甚至于无时无地包围消费者，真是令人烦不胜烦。

The good news is that advertising serves market economy well, thanks in part to the media outlets like television, radio, newspapers, magazines and the Internet. Through the media, particularly television, advertising gives people a chance as consumers. People are told about new products and services that improve their lives. In fact, economy is at its best when the advertising industry is booming, imagining that when people are starving and freezing there should be no advertising whatever to sell food and fuel. Advertising holds a mirror to an affluent society in a virtuous cycle benefitting many sectors. More advertisements mean more money to all media outlets, which in turn boosts more sales, which in turn pushes more production and creates more jobs and therefore more buying power.

广告带来的好消息是其工作符合市场经济的运行，这还得部分归功于大众媒体如电视，收音机，报纸，杂志与因特网。透过媒体广告，特别是电视，广告提供给消费者大好机会。消费者因此得知新产品与服务的
信息而得以改善生活。事实上，当广告事业特别兴旺的时候，也正是经济的佳期，这点可以想象得到，因为假如人人又挨饿又寒冷，哪里有需要靠打广告来卖食品与炉油。所以广告像是一面镜子反射富足社会的良性循环，因而造福各行各业。广告卖得越多，媒体的收入也越多，接着更加督促生产，创造更多的就业机会，同时也就促成更大购买力。

Those who think that advertising is bad must think again about the value of a market system which thrives on economic prosperity. Contrary to popular belief, it seems that most consumers do not hate advertising because of their own foolish desires. They are aware that probably half the money they spend on advertising is wasted, without knowing clearly which half.

认为广告事业危害不浅的人应该再想一想市场经济的价值何在，就是促进经济繁荣。也许一切反感都是错觉，到底多数消费并不怨恨广告的不利影响，到头来都终于觉悟到一切都是出自自己愚蠢的欲望。受广告影响而买东西也许真会造成大约一半的无谓浪费，可是又好像搞不清楚到底是那一半。


三道关于【广告利弊】的试题

With the development of market economy, advertisements have become a dominating feature in television industry. Discuss both positive and negative influences.

We are surrounded by advertising. Some people think that this is good because it gives us a chance as consumers. But others argue that it makes people selfish and greedy for more and more goods. Give your opinion in not less than 250 words.

Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold.