作文题目

IELTS 60

There is an increasing amount of advertising directed at children which encourages them to buy goods such as toys and snacks. Many parents are worried that these advertisements put too much pressure on children, while some advertisers claim that they provide useful information to children. Discuss both vies and give your opinion.

题目翻译

现在有很多广告鼓励孩子买一些玩具零食类的商品。很多人担忧这些广告给孩子太多的压力，而一些广告商称他们实际是给孩子们提供有用的信息。讨论双方观点，并给出自己的。

题目分析

广告给孩子带来的影响有积极的，也有消极的，分析利弊，明确自己的立场。

头脑风暴

1. 你身边有小孩看过类似这些广告吗?看过之后有什么反应?

用户回答参考：

●My little consin is exactly a target of MacDonald, who continually asked for one more meal there each day during the period that they showed the Dola-A-Dream toys on TV.

●儿童心理学家的最新研究表明，儿童普遍可以分辨哪些广告是包涵儿童玩具和事物的，比如广告中的任务总是小孩子或者卡通人物。孩子们喜欢相互模仿，当他们看到同龄人有某种玩具的时候他就不加考虑地也想要一个。

2. 你看过那些广告是关于孩子玩具，饮食类的?举具体例子。

用户回答参考：

●The contemporary advertisings stuff anywhere to persuade consumers to buy products. Children have no defence toward advertisings of toys and snacks. For instance, MacDonald is the most attactive brand of little kids, for sake of the current toys attached to the fast food, a Hello-Kitty or Snoopy.

●打开电视，里面关于广告中关于儿童零食和玩具的广告占了将近一半的比例，总有一些例如“聪明的宝宝都喜欢的拼图”或者每个男孩都该有一把激光枪之类的带有导向性的广告词，induce孩子的购买欲。

●我有见过一些电视购物频道播出益智玩具积木的广告，它可以巧妙地变换各种形状，饮食类的广告有麦当劳和肯德基。

3. 你觉得这些广告带给孩子哪些影响?

用户回答参考：

●Bussinessmen who diliver these advertisings will certainly achieve their goals to sold more goods for kids. They acknowledge the children about interesting toys and snacks as well as a view of outside world. With the colourful visual enjoyment, kids are inevitably drown on the creative world which inspaire their imagination in the long run.

●1、有些产品宣传具有误导性，如一些果汁，广告说是健康的，其实果汁添加了很多不利于孩子成长的成分，吃多了反而有害孩子身体健康。2、广告使孩子的需求增加，家长为了满足孩子们的不必要的需求，花费不必要的钱财和精力。

●这些广告利用鲜艳的色彩和夸张的广告语吸引孩子，而且本来他们就缺乏辨别能力，所以很容易受广告引导着去买商品，并不顾这些产品将要带来的负面影响。

4. 如果因为广告商的利益熏心导致对青少年观众的负面影响，政府或相关部分应该采取什么措施?

用户回答参考：

●On condition that some neglected minuses of advertisiment on youth, government should restrict the exceed advertising and cultivate the defence of children toward media.

●第一，限制广告播出的时间和次数。第二，严格审查广告的内容，例如不允许大量播放垃圾食品的广告

●政府和电视台应该对广告，特别是关于孩子产品的严格审核，尽量减少负面影响才公开播放。