A. Traditional shopping way 传统的购物方式
　　Advantages优势
　　1. Experience goods in person 亲自感受产品
　　2. Avoid being defrauded 避免上当
　　3. Bargain with attendant 和服务员砍价
　　4. Make decision after comparing goods 在比较过产品后决定购买
　　5. Get goods, receipts, and invoices immediately 可以立即得到货物、收据和发票
　　6. A good chance for family members to communicate via items 是家庭成员通过货物沟通的一个好机会
　　7. Bridge generation gap and develop same aesthetic concept 解决代沟并培养相同的审美观点
　　8. A pastime for us to spend leisure time and ease pressure 可以作为一种消遣来打发闲暇时间而且可以缓解压力
　　9. An opportunity for parents to teach their children how to be thrifty 父母可以借此机会教孩子怎样省钱
　　10. An opportunity for children to teach their parents how to be fashionable 孩子可以借此机会教父母怎样时尚
　　Disadvantages劣势
　　1. Labor-consuming and time-costing 耗体力、费时间
　　2. The public tastes and styles are unified 公众的品位与风格统一了
　　3. Shopping expenses are mainly shouldered by men and they will be confronted with more serious economic burden.男性承担了绝大多数的购物费用，他们要面临更为严重的经济负担
　　4. Buying some unnecessary bargains.买一些不需要的东西。
　　B. Other means 其它方式
　　Advantages 优势
　　1. Effective and convenient 高效率、方便
　　2. Effortlessly comparable 可以不费力气的进行比较
　　3. Extensive choices on intensive platform在密集的平台上选择广泛的货物
　　4. Make barter dealing available 使得易货贸易成为了可能
　　5. Enable consumers to purchase items as a package 使得消费者可以一下买齐所有产品
　　Disadvantages
　　1. Extra expenses are required 要花额外的费用
　　2. Incomplete payment system 不完善的支付系统
　　3. Adulterated goods 参杂使假的货物
　　4. Unsuitable for consumers to purchase the goods in eager demand 不适合消费者购买急需的产品
　　5. Offending copy rights and patents 侵犯版权与专利
　　6. Pirated misconducts can not be effectively avoided 盗版行为无法有效的避免
　　7. Booking ticket by e-commerce may delay one’s scheduling 通过电子商务订票会耽误人的安排
　　8. The information filed in e-commerce websites may reveal one’s privacy 存在电子商务网站的信息会透露隐私