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Now listen and answer questions 26 to 30.
现在听取录音，回答第二十六题至第三十题。
OK, so let's just think about the content of your case study, the history of Furniture Rossi.
好了，想想你案例分析的内容，罗西家具的历史。
I see here, in Paragraph four, you're talking about how Luca Rossi raised the capital for his new business venture, and then you're talking about the customer base growing much wider, but what was it that prompted this growth?
在这儿，第四段，我看到你讲述了卢卡·罗西是怎样为自己的新商业投资筹集资金的。接着你说到，顾客基础扩大了，但是什么促成了增长？
Well, that was to do with the quality of the furniture products that the company was selling. People loved that it was all hand-made and would last.
这和公司所卖家居产品的质量有关。人们都很喜欢这些产品，因为都是手工制作的，能保存很久。
And because demand from customers kept growing?
还有因为顾客需求不断增长？
Well, then Rossi needed to take on more craftsmen so they could make sure the orders were ready on time, and then, he also had to set up two new warehouses to make distribution quicker.
接着，罗西需要雇佣更多工匠来确保准时交货，然后他还新建了两个仓库来加快配送速度。
Yes. And from there, the company really grew. But think what happened next: they started looking at ways to increase their profits and called in a consultant.
没错。从那时起，公司真正开始成长了。但想想接下来发生了什么吧：他们开始想方设法增加利润，请来了一位顾问。
And what he saw immediately was that the infrastructure was completely outdated: they were paying three full-time admin staff just for data-entry.
顾问马上就发现了，公司的基本架构已经彻底过时了：仅仅是数据输入，罗西家具竟请了三名全职行政员工。
So he recommended they upgrade their software programs and that, in turn, cut operational costs and just speeded everything up.
所以他建议罗西家具升级软件系统，这也翻过来降低了运营成本，提高效率。
I'm surprised they didn't get on to that earlier, but I suppose Luca Rossi was more interested in the design aspect, rather than the finance side of things.
我很惊讶，他们居然没有早点请顾问，但我想卢卡·罗西对设计方面更感兴趣，而不是财政方面。
Yes, I imagine that's why he eventually turned the day-to-day running of the company over to his son.
对，我想这也是为什么他最后把公司日常运营转交给了自己的儿子。
And in fact, it was the son, Marco, who persuaded his father to move on from traditional television advertising and go online instead.
事实上，正是他的儿子，马尔科，说服了自己的父亲，从传统的电视推广转移到线上推广。
I guess that's the best way to reach people.
我猜，这是接触大众最好的方式。
It can be, but initially, customers actually complained.
可能是吧，但在一开始，顾客都在抱怨。
Why?
为什么？
Well, some users found it hard to navigate their way around the website, so they were getting frustrated and giving up, so then the company called in a professional to improve it.
一些用户很难在网站上通过导航找到自己想要的，所以他们就很灰心，放弃了。接着公司就请了一位专家来改进网站。
I see. He must have done a good job. They've had a continuous three-year rise in revenue, so things must he going well.
我懂了。这位专家一定做得非常好。这家公司已经有连续三年的收入增长了，所以肯定一切都很顺利。
Indeed. And what of the future?
确实，那将来呢？
Well, I probably need to talk about this a bit more in the concluding paragraphs, don't I?
我大概得在结尾段多讲讲这部分内容，对吧？
Consumers are already aware of the quality of the furniture, that's for sure, but I think the company is aiming to publicise their values, the fact that they have respect for beauty, durability and functionality, and the environment.
顾客已经很了解家具的质量了，我很确定，但我想罗西家具公司旨在宣传他们的价值观：他们尊重美，耐久性以及功能性，还尊重环境。
A lot of companies are already...
已经有很多公司……
That is the end of Section 3, you now have half a minute to check on your answers.
第三部分结束，你现在有半分钟时间检查答案。
