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速成英语口语第五册(MP3+字幕) Lesson3:Not Another Commercial

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Lesson 3 Key Conversation Not Another Commercial!

Jeffery: Oh no! Not another commercial! And look! It's the same one that we saw earlier! Boy, not only do we get reruns all the time, now even the commercials are reruns! How cheesy can they get?

Steve: But that's an intentional rerun. It's an advertising technique. If people see the same commercial again and again at very short intervals, they're more likely to buy that product when they go shopping.

Jeffery: Is that right? That's downright brainwashing! It should be against the law!

Steve: That's nothing. Have you ever seen those commercials that "continue" like a soap opera? It's not your run of the mill commercial about a product.

Jeffery: What do you mean "continue" like a soap opera?

Steve: It's a story usually based on a superhero or with a James Bond theme in three or four episode commercials. The idea is to get people to actually watch the commercial and not get up and do something else or channel surf.

Jeffery: What will they think of next? It's bad enough that little kids remember the words and tunes to the jingles better than the songs they learn at school!

Steve: Well, you know, some of those jingles are quite catchy!

重点单词   查看全部解释    
commercial [kə'mə:ʃəl]

想一想再看

adj. 商业的
n. 商业广告

联想记忆
channel ['tʃænl]

想一想再看

n. 通道,频道,(消息)渠道,海峡,方法
v

联想记忆
episode ['episəud]

想一想再看

n. 插曲,一段情节,片段,轶事

联想记忆
conversation [.kɔnvə'seiʃən]

想一想再看

n. 会话,谈话

联想记忆
mill [mil]

想一想再看

n. 磨坊,磨粉机,工厂
v. 碾碎,磨,(使

联想记忆
theme [θi:m]

想一想再看

n. 题目,主题

 
soap [səup]

想一想再看

n. 肥皂
vt. 用肥皂洗,阿谀奉承

 
bond [bɔnd]

想一想再看

n. 债券,结合,粘结剂,粘合剂
vt. 使结

 
intentional [in'tenʃənəl]

想一想再看

adj. 企图的,策划的,故意的

联想记忆
technique [tek'ni:k]

想一想再看

n. 技术,技巧,技能

 

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