-课程导读
今天在“商业”栏目中,我们来聊聊“奶茶”,Let's talk about “Cha Yan Yue Se”in today’s program.
近日,茶颜悦色在江苏南京地区两家店面首开业,因人流量过大造成拥堵,大约半小时后暂停营业,部分交易平台挂出该奶茶代购代排服务,价格为10元至200元不等。茶颜悦色表示会有限购来抵制“代购和倒卖行为”。人民网评论:“奶茶只是一种饮品,不要过度神化。” 今天我们就来学习和这一新闻相关的知识。
-课程内容
词汇积累:Word Bank
1、奶茶店:milk tea shop, bubble tea shop
2、过度的:excessive
3、排队:queue, line
4、开业:opening
5、关闭:close v. / closure n.
6、正常营业:be in normal operation
7、代购服务:purchasing services
8、代购机构:purchasing agents
9、由某人取(餐):pick up by oneself
10、倒票者,黄牛:scalper
【初级水平】基本对话:Conversation
场景:小华对奶茶喜爱有加,起早去排队买奶茶,结果就要到她的时候,被告知奶茶店关门了,回来就是一顿吐槽。
Xiaohong:Where have you been, Xiaohua? You are wearing a long face now.
小红:小华,你去哪儿了? 怎么一副不高兴的样子?
Xiaohua:I went to Cha Yan Yue Se, the bubble tea shop. I waited in line for hours, only to be told that the tea shop was closed.
小华:我去了茶颜悦色,一家珍珠奶茶店。我排了几个小时的队,却被告知奶茶店关门了。
Xiaohong:Oh, I heard two shops opened at the same time today.
小红:哦,我听说今天有两家商店同时开业。
Xiaohua:Yes. One was closed after half an hour, but the other was still in normal operation.
小华:是的。其中一家在半小时后关闭,但另一家仍在正常运营。
Xiaohong:Why was that?
小红:什么原因呢?
Xiaohua:It was due to the excessive flow of people queuing for the new opening.
小华:这是因为排队等候新开业的人太多了。
Xiaohong:This is interesting. There must be the marketing strategy, like word-of-mouth marketing, Chinese-style cultural marketing, and hunger marketing. And most importantly, it gains traffic through delivery service.
小红:有趣!一定是营销策略,比如口碑营销、中国式文化营销、饥饿营销。最重要的是,它通过快递(外卖)服务获得流量。
Xiaohua:Wow, I think I'm like a fool, fooled by its hype.
小华:哇,我觉得我像个傻瓜,被它的炒作愚弄了。
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