Unit 3 The Media
Lesson 11
Exercise 1.2
Advertising has existed for hundreds of years
But in recent year.
it has become more and more important
as a way to sell products.
Ads nowadays are more and more difficult to do
Some companies spend millions of dollars to
advertise their products .
The bigger the product is ,
the more expensive the ad is.
Advertising makes many promises.
They show us that if we buy a certain product,
we will be happier,healthier,more attractive,
more popular,more successful.etc.
Advertisers have used the same methods
for many years.

Some use humor--funny characters or a joke.
Others use a simple song
--the easier to remember,the better.
The advertisers try to make us feel good
so that we like their products.
Some advertisers use a famous person
to tell how wonderful a product is.
The more famous the person is ,
the more money the advertiser has to pay.
Advertisers often repeat their ads .
We can see or hear ads for
a new product everywhere:
on the radio,on TV,on the Internet,in magazines
and in the street.
Then we go shopping
and we see more ads on posters in the stores!
From the advertisers' point of view,
the more times we see or hear the ad,
the better.
Exercise 2.1
A two-hour workout?
A five-set tennis match?
A 10-mile run?
Nothing is too much for START sports shoes.
The harder you run,the more they like it.
Is your hair more and more difficult to manage?
Is it giving you a headache?
Don't take an asporin.
Try new Honey Shampoo.
Honey leaves you hair soft and shiny
--and easy to manage.
more and more people are changing to new Honey.
Maybe you should,too.
"I'm a photographer,
In my work
I have to carry a lot of cameras and equipment.
So for me ,
the lighter the camera,the better.
That's why I use S&S cameras.
They've strong and look great,
and best of all,really light to carry."
S&S--simply a better camera.
Today's cell phones are becoming
more and more complicated.
Perhaps too complicated.
Do we reallly need so many choices?
The new Karlsson,
For people who are too busy to play games
on their telephone.
Karlsson.Keep it simple.