第一讲：概述(executive summary)

概述是整个商业计划的第一部分，相当于整个商业计划的浓缩，使整个商业计划的精华所在。一般将概述放在最后书写，页数应控制在2页以内。

概述应包括的基本内容有：

企业的宗旨，例如：

In 2007, ABC Corporation was created to...

Now, ABC Corporation is at a point where…

背景介绍，例如：

For many years people have…

The condition of the industry today is such that…

产品或服务及市场竞争情况，例如：

We have just completed the development of S30 – a novel and proprietary construction tool compared to competitive products, our S30 can…

企业目标，例如：

Our objective, at this time, is to propel the company into a prominent market position. We feel that within 5 years ABC Corporation will be in a suitable condition for further expansion, an initial public offering or profitable acquisition. To accomplish this goal we…

管理团队和管理组织，例如：

Our management team consists of 5 men and women whose backgrounds consist of 10 years of marketing with…

市场策略，例如：

The fundamental thrust of our marketing strategy consists of…

财务状况和计划，例如：

In 5 years we will have… and our investors will be able to…

结论，例如：

ABC Corporation enjoys an established track-record of excellent support for our customers. Their expressions of satisfaction and encouragement are numerous, and we intend to continue our advances in the…