Woman: ...And today we're talking to Brett Porter, whose company developed the hugely successful all-weather maps called 'Rainaway'.
女：今天我们请到了布雷特·波特，他公司研发的耐风雨地图‘Rainaway’取得了巨大的成功。
These are waterproof maps that can be used by people who ride motorbikes. Brett, welcome to the programme.
骑摩托车的人可以用到这些防水地图。布雷特，欢迎来到我们的节目。
Man: Thanks.
男：谢谢。
Woman: You actually invented Rainaway—how did that come about?
女：你真的发明了Rainaway—你怎么想到这个的？
Man: Well, anyone, like me, who rides a motorbike, understands the problem of ordinary maps falling to pieces when it's raining or windy.
男：任何和我一样骑摩托的人都知道普通地图遇到雨水或大风都会破。
There are three million bikers just in the UK, who I knew would be willing to pay for a solution to this problem.
仅在英国就有三百万骑车的人，我知道他们愿意花钱解决这个问题。
Nobody had ever produced something like Rainaway—I'd assumed it could not be done...that the costs were too great...
之前没人生产过Rainaway这样的产品—我想这是不可能完成的事情...成本太高了...
but I was disappointed that my needs as a consumer weren't catered for, and people I knew kept encouraging me to develop and produce it as a business.
但是我很失望作为一个消费者，我的需求得不到满足，我认识的人一直鼓励我，让我研发生产这个产品，就像做生意一样。
Woman: Was establishing the company difficult?
女：成立公司是一件难事么？
Man: In fact, I already had my own company—a motorcycle courier firm—but this was completely different and involved setting up a new business.
男：其实我已经有自己的公司了—一家摩托车快递公司—但是这个完全不同，这次还涉及开始一个新的业务。
What I'd learnt about pricing didn't seem to apply—I'd never dealt with a 'product' as such.
我对定价的知识好像完全用不上—我从未和‘商品’打过交道。
But I knew I understood the market better than most. If I could make the product, I'd be meeting a demand.
但是我知道我比大部分人都了解市场。如果我可以生产产品，我就要满足需求。
However, knowing where to sell and how to get it into the shops was another matter!
但去哪里售卖商品以及如何让商品入驻商店又是另一个问题了！
Woman: I see.
女：我明白。