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M: Hello Linda.
男：你好，琳达。
W: Hello Rob.
女：你好，罗伯。
M: Happy New Year to you, Linda. The festive season is over — so, did all that holiday shopping break the bank?
男：新年快乐，美好的节日假期就要结束了，那么，假期疯狂的购物是不是快让你倾家荡产了？
W: You mean, did I spend too much money? Well, yes I did.
女：你是想问我，假期是不是花了一大笔钱吧？嗯，是花了很多。
M: Well，do you know about showrooming?
男：你知不知道什么是“展厅销售”吗？
W: Yes, customers visit shops to see and test products before buying them online.
女：知道，就是顾客们到实体店体验产品，然后在网上购买。
M: Yeah, you see technology is changing the way we shop and it could spell disaster — or be very bad for — the high street.
男：对，先进的科学技术正在逐渐改变我们的购物方式，这对商业街上的实体店来说可能是一场大的灾难。
W: The high street, you mean those everyday shops that we normally see in our town centres? Things like shoe shops, news agents, supermarkets,
女：商业街，你是指市中心的那些店铺吗？比如说鞋子专卖店，报刊亭，超市
M: Yes, the high street is competing with the internet. I buy things like CDs, electrical goods and food online.
男：是的，商业街正在跟互联网竞争。比如唱片，电子产品和食物之类的东西，我会选择在网上购买。
W: Ah, but have you ever 'showroomed' before, Rob?
女：啊，你尝试过“实体店看货、网上购买”这种购物方式吗？
M: Yes，I showroomed and then bought a camera at a knock-down price online. I know I'm not alone in doing this though. Research found 24% of people showroomed while Christmas shopping last year.
男：是的，我在实体店看好一款相机，然后低价从网上购买的。这样做的人肯定不止我一个。研究发现，去年圣诞节购物时，24%的人选择这种购物方式。
W: And a market research company also found one third of consumers around the world said they used this type of shopping.
女：市场调研公司还发现全球三分之一的消费者都会选择这种方式购物。
M: Now, although people do it to try and save money, there are other reasons for this, too.
男：人们之所以会选择这样的购物方式，除省钱外，还有其他的理由。
W: What are they?
女：什么理由？
M: Three reasons for people to showroom: They are short on time, short on money, and they want reassurance.
男：理由有三个：没有充裕的时间，没有足够的资金，还有就是想要寻求安慰。
W: Yes, reassurance — so they want to know what the product really looks like and they want to be confident they are buying the right thing.
女：是的，安慰——其实他们就是想看看真正的实物如何，然后从买到的“物超所值”的商品中提升自信。
M: I think that's true, I like to inspect what I am buying. If you go to a shop and look at the real thing, you get a much better idea of what it's like — but I also want a bargain.
男：说的没错，我就是喜欢检查下自己买的东西。去实体商店的话，你对商品的了解会更加全面——但我还是想跟商家讨价还价。
W: We could say we use the internet to shop around.
女：互联网购物可以让我们逐店选购，货比三家。
M: That's a good phrase, meaning to look around for the best deal. Using a smartphone is an increasingly popular way to do this.
男：说的好，也就是说我们可以选到最适合的商品。现在越来越多的人喜欢拿着智能手机网购商品。
W: Smartphones are also useful for getting product reviews — these are the kind of opinions or comments about the product.
女：还可以用智能手机浏览商品的评论——这些评论是消费者对于商品的意见或看法。
M: Yes, and you can also use smartphones to scan the barcodes on the product and compare prices that way.
男：没错，智能手机还可以扫描商品的二维码，还可以对比价格。
W: So it seems browsing — that's looking at things to buy but not actually purchasing something in store —is set to increase. Does this mean the death of the high street?
女：现在到实体店只浏览不消费的现象越来越严重。这是不是意味着实体店将要关门大吉？
M: I think it will have to adapt or make changes. It could try to compete on price more or offer more incentives when you are in the shop.
男：我觉得实体店的商家应该适应市场变化或者寻求一些改变。可以在价格上再优惠一些或者搞一些活动刺激店里的顾客的购买欲。
W: Incentives—these are things to encourage you to buy the product there and then. Perhaps a discount voucher or a free gift?
女：所谓刺激消费——是指说服顾客当场买下商品的一系列措施。可能是张折扣券或者一份免费的小礼物？
M: Oh, yes.
男：哦，是的。
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