Ⅲ.课文篇

Some managers say that the sales department is the most important. Without the sales department there would not be any sales. Without sales, the company would not have any income and could not pay its expenses.

有些经理说销售部门是最重要的。没有销售部门的话公司就卖不出任何东西，而如果卖不出东西公司就没有收入从而无法应付支出。

The sales department often has the most staff of all of the departments in a company. Sales staff sometimes sit at a desk and make calls to customers and potential customers while others go out of the office to visit existing customers or find new ones.

销售部门通常是公司所有部门中员工人数最多的。销售人员有时会坐在办公桌前给顾客和潜在的顾客打电话。而有些人会到外面去拜访现有的顾客或去寻找一些新客户。

Sales staff usually work on a commission basis. This means that they get a salary (sometimes called a retainer) and then get a small percentage of the sales that they make. This gives sales staff plenty of motivation to make as many sales as possible.

销售人员的工作通常都是提成制的。也就是说他们在领到薪水（又称底薪）的同时还可以得到销售业绩中的一小部分提成。这能给员工以动力让他们尽量多地提高销售业绩。

Sales staff must know the product or service that they are selling very well. They need to know all of the features and benefits of the product or service so that they can talk about it with customers and answer the customer's questions fully.

销售人员必须非常了解他们所推销的产品或服务。他们需要知道产品或服务的特点和益处以便和客户交谈及全面地回答客户提出的问题。

Some people think that it is OK for sales staff to tell lies to make a sale. Most professional sales staff know that it's not good to lie, because once the customer finds out, they won't stay a customer for long!

有些人认为销售人员为了卖出东西而说谎是可以接受的。但绝大多数的职业销售人员都明白说谎并不好。因为一旦客户发现的话，他们就不会继续使用你的产品了。