After waiting through the boarding line, you've got your carry-on stowed and your butt firmly planted in seat 27D. At this point, you're basically guaranteed to be on the flight, right? Well, not so fast. By now, we've all seen the video of a passenger being forcibly removed from a United Airlines overbooked flight from Chicago to Louisville, Kentucky.

Apologies have been made and remade. But still it's difficult to unseen that video. Let's talk about the fallout from United's first-class public relations nightmare.