电子商务巨头亚马逊向实体零售业发展(上)

时间:2021-09-07 10:30:00 编辑:Sara 可可英语APP下载 | 可可官方微信:ikekenet

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"The world wants you to be typical… Don't let it happen," Jeff Bezos warned in April in his last annual shareholder letter as CEO of Amazon.
今年4月，杰夫·贝佐斯在担任亚马逊首席执行官期间的最后一封年度股东信中警告称：“这个世界希望你是典型性的……不要让这种事发生。”

Hence bewilderment that his e-empire is to adopt a retail format that is very typical indeed: the department store.
因此，令人困惑的是，他的电子帝国将采用一种非常典型的零售模式：百货商店。

Having helped drive many chains out of business, it is now eyeing the format to boost its own retail fortunes.
在致使许多连锁店倒闭之后，它现在正着眼于用这种模式来增加自己的零售财富。

Now with a new chief executive, Andy Jassy, it is being forced to recognise that pure e-commerce has limits.
如今，在新任首席执行官安迪·雅西的带领下，亚马逊被迫承认，纯粹的电子商务有其局限性。

It is also facing fresh competition from conventional retailers like Walmart and Target that are belatedly showing that they, too, can do the internet well.
它还面临着来自沃尔玛和塔吉特等传统零售商的新竞争，这些零售商姗姗来迟地表明，他们也可以把互联网做得很好。

Its 30 "4-star" shops, which stock items customers rate highly, function like a walk-in website.
它的30家“四星级”商店，售卖客户评价很高的商品，运行模式像一个步入式网站。

Whole Foods, an upmarket grocer it bought in 2017, contributes the bulk of its physical-store revenues, which accounted for just 4% of Amazon's total sales in the most recent quarter.
亚马逊在2017年收购的高端食品商全食超市贡献了其实体店收入的大部分，而全食超市在最近一个季度的销售额仅占亚马逊总销售额的4%。

Its new Amazon Fresh grocery chain and Amazon Go cashierless stores barely chip in.
新成立的亚马逊生鲜连锁超市和亚马逊Go无收银员商店几乎都没有贡献。

So the new 30,000-square-foot (2,800-square-metre) retail spaces it is reportedly envisaging mark a departure.
因此，该公司据说正在设想的3万平方英尺(2800平方米)零售空间标志着一种颠覆。

But leaked details on the stores' size and locations suggest substance behind the reports.
但泄露出的有关门店规模和位置的细节表明，这些传闻背后确有其事。

The growth rate of sales on Amazon's platforms, including third parties, had slowed before the crisis, from nearly 30% a year to below 20%.
亚马逊平台(包括第三方平台)的销售额增速在疫情危机前就已经放缓，从每年近30%降至20%以下。

In the past quarter Amazon's own online sales grew by only 16%, short of investors' (muted) expectations.
上个季度，亚马逊自己的在线销售额仅增长了16%，低于投资者(本就不高的)预期。

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1.Amazon’s high-street presence is small.

high-street 主要街道；商业街

Some of them have reduced their number of outlets in the high street.

一些零售商已经减少了商业街上的门店数量iE)=0hMxb!X|。

2.Its new Amazon Fresh grocery chain and Amazon Go cashierless stores barely chip in.

chip in 凑钱；捐助

The U.K. chipped in more than 19 billion dollars.

英国出资190多亿美元51u*yIKp)C!wPI;t。

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重点单词		查看全部解释
function	['fʌŋkʃən]	想一想再看 n. 功能，函数，职务，重大聚会 vi. 运行
mature	[mə'tjuə]	想一想再看 adj. 成熟的，(保单）到期的，考虑周到的
executive	[ig'zekjutiv]	想一想再看 adj. 行政的，决策的，经营的，[计算机]执行指令
departure	[di'pɑ:tʃə]	想一想再看 n. 离开，出发，分歧
muted	['mju:tid]	想一想再看 adj. 柔和的；无言的；趋缓的 v. 使柔和（mute
retail	['ri:teil]	想一想再看 n. 零售 vt. 零售，传述 ad
stock	[stɔk]	想一想再看 n. 存货，储备; 树干; 血统; 股份; 家畜
confirmed	[kən'fə:md]	想一想再看 adj. 习惯的，积习的，确认过的，证实的动词conf
trend	[trend]	想一想再看 n. 趋势，倾向，方位 vi. 倾向，转向	联想记忆 X 单词trend 联想记忆：源于：tend（v 趋向；照管）
competition	[kɔmpi'tiʃən]	想一想再看 n. 比赛，竞争，竞赛