A group of artists, writers and intellectuals has launched a new "university" in London, designed to help those too tied up with work to appreciate the finer things in life, like art, books and travel.

The School of Life, operating out of a small shop in the arty district of Bloomsbury describes itself as a "chemist for the mind" that plans to dispense "cultural solutions to everyday ailments". It hopes to inspire those who have got out of the habit of reading decent books, cannot keep conversation flowing at dinner parties, or need to expand their holiday horizons.

The philosopher Alain de Botton, author of How Proust Can Change Your Life, and Sophie Howarth, a former curator at the Tate Modern Gallery, are among the faculty members.

The founders believe that people with too little time to spare need after-hours instruction in how to use what little they have to live a more fulfilled existence. "Perhaps you have a burning question for a paleontologist. Perhaps you're considering a career change and want to talk first-hand to a photographer or landscape designer. The School of Life has a large freelance faculty who are willing to meet with you for an hour of chat in exchange for a small fee,” the website explains, listing 50 experts.

Among courses being offered later this year are instruction in life, love, work, family and politics. A typical course, in love, will explore why relationships are so complicated and why attraction ebbs and flows. "We draw on ideas from philosophy, psychoanalysis, literature and art. We discover what the likes of Plato, Shakespeare, Tolstoy and Freud had to say about compassion, empathy and self-love," the instructors promise.

Courses run for six weeks and cost 195 pounds.