For me, though, a major obstacle in my pursuit of pleasure was my ingrained sense of Puritan guilt. Do I really deserve this pleasure? This is very American, too—the insecurity about whether we have earned our happiness. Planet Advertising in America orbits completely around the need to convince the uncertain consumer that yes, you have actually warranted a special treat. This Bud's for You! You Deserve a Break Today! Because You're Worth It! You've Come a Long Way, Baby! And the insecure consumer thinks, Yeah! Thanks! I am gonna go buy a six-pack, damn it! Maybe even two six-packs! And then comes the reactionary binge. Followed by the remorse. Such advertising campaigns would probably not be as effective in the Italian culture, where people already know that they are entitled to enjoyment in this life. The reply in Italy to "You Deserve a Break Today" would probably be, Yeah, no duh. That's why I'm planning on taking a break at noon, to go over to your house and sleep with your wife.

Which is probably why, when I told my Italian friends that I'd come to their country in order to experience four months of pure pleasure, they didn't have any hang-ups about it. Complimenti! Vai avanti! Congratulations, they would say. Go ahead. Knock yourself out. Be our guest. Nobody once said, "How completely irresponsible of you," or "What a self-indulgent luxury." But while the Italians have given me full permission to enjoy myself, I still can't quite let go. During my first few weeks in Italy, all my Protestant synapses were zinging in distress, looking for a task. I wanted to take on pleasure like a homework assignment, or a giant science fair project. I pondered such questions as, "How is pleasure most efficiently maximized?" I wondered if maybe I should spend all my time in Italy in the library, doing research on the history of pleasure. Or maybe I should interview Italians who've experienced a lot of pleasure in their lives, asking them what their pleasures feel like, and then writing a report on this topic. (Double-spaced and with one-inch margins, perhaps? To be turned in first thing Monday morning?)

When I realized that the only question at hand was, "How do I define pleasure?" and that I was truly in a country where people would permit me to explore that question freely, everything changed. Everything became . . . delicious. All I had to do was ask myself every day, for the first time in my life, "What would you enjoy doing today, Liz? What would bring you pleasure right now?" With nobody else's agenda to consider and no other obligations to worry about, this question finally became distilled and absolutely self-specific.

It was interesting for me to discover what I did not want to do in Italy, once I'd given myself executive authorization to enjoy my experience there. There are so many manifestations of pleasure in Italy, and I didn't have time to sample them all. You have to kind of declare a pleasure major here, or you'll get overwhelmed. That being the case, I didn't get into fashion, or opera, or cinema, or fancy automobiles, or skiing in the Alps. I didn't even want to look at that much art. I am a bit ashamed to admit this, but I did not visit a single museum during my entire four months in Italy. (Oh, man—it's even worse than that. I have to confess that I did go to one museum: the National Museum of Pasta, in Rome.) I found that all I really wanted was to eat beautiful food and to speak as much beautiful Italian as possible. That was it. So I declared a double major, really—in speaking and in eating (with a concentration on gelato).