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Inspire a Generation has been revealed as the official motto for the London Olympics.
伦敦奥运会发布官方口号：激励一代人。
the slogan was officially unveiled at a ceremony at Kew Gardens by London organising committee (LOCOG) chairman Lord Coe and chief executive Paul Deighton.
在于英国皇家植物园举办的倒计时仪式上，伦敦奥组委主席科欧和行政长官保罗·戴顿正式宣布了官方口号。
Coe said: 'I am delighted to announce the motto Inspire a Generation. It is everything we have been saying since we have started this extraordinary journey, not just since we got across the finish line in Singapore.
科欧主席：“我非常高兴地宣布2012伦敦奥运会的口号为激励一代人。这是我们一直以来的承诺，自申办奥运开始的承诺，不仅仅是从我们在新加坡获得2012奥运会举办资格开始。”
IOC president Jacques Rogge said expectations were high but he was confident that London would deliver. Rogge said: 'Organising the Olympics is a team effort, people from all walks of life and from all around the world will play their part in helping to make London 2012 a Games that will inspire a generation.”
国际奥委会主席罗格表示自己对此次奥运会期待很大，但相信伦敦奥运会一定会圆满成功。他表示：“组织奥运会是团队的努力，世界每个角落各行各业的人们都会发挥自己的作用，让伦敦奥运会真正成为激励一代人的体育盛会。”
奥运会的口号体现了一届奥运会所传递的精神和主题思想，而伦敦奥运会的“激励一代人”也体现了当初他们在申办奥运时承诺。奥运会口号也可以说是东道主向世界传达的一种理念。
传说史上最成功的奥运口号：2002年美国盐湖城冬奥会 Light the fire with in 点燃心中之火
