The second golden age of conversation, among the French elites in the late 17th and early 18th centuries, is much better documented. Historians associate the rise of conversation at this time with the prestige enjoyed by women in French high society, which was perhaps unique in Europe before or since. Women ran the salons where the culture of the time was created, and their presence civilised the men they invited there. Another factor was the leisure forced on the French aristocracy by an absolute monarchy. Their political ambitions thwarted, the upper classes turned their energies towards entertaining themselves. A man without conversation was liable to find himself devalued, whatever his other qualities: "In England it was enough that Newton was the greatest mathematician of the century," wrote Jean d'Alembert, a French philosopher and mathematician; "in France he would have been expected to be agreeable too."

The conversation of the French salons and dinner tables became as stylised as a ballet. The basic skills brought to the table were expected to include politesse (sincere good manners), esprit (wit), galanterie (gallantry), complaisance (obligingness), enjouement (cheerfulness) and flatterie. More specific techniques would be required as the conversation took flight. A comic mood would require displays of raillerie (playful teasing), plaisanterie (joking), bons mots (epigrams), traits and pointes (rhetorical figures involving "subtle, unexpected wit", according to Benedetta Craveri, a historian of the period), and, later, persiflage (mocking under the guise of praising). Even silences had to be finely judged. The Duc de La Rochefoucauld distinguished between an "eloquent" silence, a "mocking" silence and a "respectful" silence. The mastery of such "airs and tones", he said, was "granted to few".

Conversation was also flourishing across the channel in the early 18th century, but for a different reason. This was the golden age of the British coffee house. Whereas the French salon excluded politics from polite conversation, in the British coffee house politics was a main preoccupation. Foreign visitors remarked both on the free range of speech there and on the mingling of classes and professions. A modern German sociologist, Jürgen Habermas, linked the coffee houses with what he called the "rise of a public space" outside the control of the state, or, as we might say now, civil society.