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Alibaba Group aims to host the largest-ever Nov 11 shopping festival in scale and reach as the event enters into its 10th year.
今年是双十一举办的第十年，阿里巴巴计划举办有史以来规模最大的双十一购物狂欢节。
The goal will be underpinned by the participation of multiple business entities in the Alibaba ecosystem, providing discounts to not just online purchases but a wave of on-demand services like catering, food delivery, beauty and entertainment, the company said last Friday.
该公司上周五称，为实现该目标，阿里巴巴旗下的众多企业将参与其中并提供支持，这些企业不仅提供了线上折扣，还为餐饮、食品配送、美容和娱乐等服务提供折扣。
The festival's growth and its evolution "showcases the development of the Alibaba ecosystem over time, expanding well beyond e-commerce," said Alibaba CEO Daniel Zhang.
阿里巴巴的CEO张勇表示，该节日的发展和演变，“展示了阿里巴巴生态系统随时间的发展，远远超出了电子商务的范围。”
Some 180,000 brands from China and around the world will participate in this year's gala. Alibaba's Tmall platform will offer 500,000 items for pre-order, and customers can access promotional coupons via Mobile Taobao and Mobile Tmall applications.
约18万家国内外品牌将参与今年的节日活动，阿里巴巴的天猫平台将预购50万件商品，消费者可以通过手机淘宝或手机天猫APP获取促销优惠券。
The event is becoming global, with Tmall Global, the dedicated cross-border portal, providing 3,700 categories of imported goods from 75 countries and regions on its platform.
这一活动正演变成全球盛事，跨境门户网站天猫全球购在其平台上提供了来自75多个国家和地区的3700多种进口商品。
Meanwhile, Tmall World, AliExpress and Lazada will bring the event to hundreds of millions of overseas users.
与此同时，天猫世界、全球速卖通和Lazada将为数亿海外用户带来此次活动。
Lazada, a Singapore-based e-commerce site it took control of two years ago, will host its first 11.11 Shopping Festival for customers in Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam.
Lazada是两年被阿里巴巴控股的新加坡电子商务网站，将为新加坡、马来西亚、泰国、印度尼西亚、菲律宾和越南的客户举办首届11.11购物节。
