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This is also the way to chose between multiple ideas.
如果大家有好多创意，这就是进行选择的方式
If you have several ideas that all seem pretty good,
如果同时有好多想法，看起来还都不错
work on the one that you think about most often when you're not trying to think about work.
要选哪一个呢？就选你空闲时，最常想到的那个创意
But we hear again and again from founders that
创业者经常会说
they wish they had waited to start a startup
他们当时创业时，应该再等一等
until they came up with an idea that they really loved.
等到一个真正值得投入的想法出现
Another way of looking at this is that the best companies are almost always mission oriented.
还可以这么想，最好的公司，都是有明确的使命驱动的
It's difficult to get large groups of people to
要让新公司取得成功
the extreme levels of focus and productivity
必须让全体工作人员集中精力
that you need for a startup to be successful,
提高生产力
unless the company feels like an important mission.
要实现这一切，团体必须有一个明确而重要的使命
And it's usually really hard to get that without a great founding idea
如果创业理念不够好，很难产生这样的使命感
A related advantage of mission oriented ideas is that you yourself will be dedicated to them.
使命还有一个好处，就是你自己也会最大程度地投入到公司事务中
It takes years and years, usually a decade to create a great startup.
创业成功通常需要数年，甚至数十年时间
If you don't love and believe in what you're building,
如果你对自己的公司没有信心，或者没有热情
you're likely to give up at some point along the way.
很可能创业未成，你就先放弃了
There's no way I know of to get through the pain of a startup without belief that the mission really matters.
如果不能清醒地认识到自己的使命，根本不可能度过创业的艰辛时期
A lot of founders, especially students,
很多创业者，尤其是学生群体
believe that their startup's only gonna take two or three years
以为创业只需要两三年
and then after that they'll work on what they're really passionate about.
之后就能做他们想做的事情了
That almost never works.
这一般是不可能的
Good startups usually take ten years.
创业过程一般需要十年完成
A third advantage of mission-oriented companies is that people outside the company,
而使命意识明确的第三个好处就是非公司员工
are more willing to help you.
也会愿意为你提供帮助
You'll get more support on a hard important project than a derivative one.
与别人的衍生产品相比，任重道远却有前景的产品更能得到支持和关注
When it comes to starting startups,
关于创业这个问题
in many ways it's easier to start a hard startup than an easy startup.
很多时候，开始难的公司要比开头简单的公司更容易成功
This is one of those counter-intuitive things.
这么一听可能觉得不切实际
It takes people a long time to understand.
但这种意识，也是很多人经历了漫长时间才体会到的
It's difficult to overstate how important being mission-driven is,
使命意识非常重要
so I wanna emphasize it one last time.
我最后再强调一次
Derivative companies, companies that copy an existing idea with very few new insights,
复制别人的创意，鲜有自己创意的话
don't excite people and they don't compel the teams to work hard enough to be successful.
激发不了人们的热情，团队也不会尽最大力量去取得成功
Paul Graham is gonna talk about how to get startup ideas next week.
下周保罗·格雷厄姆会介绍如何产生创业的创意
It's something that a lot of founders struggle with
这个过程对很多创业者都是很难的一步
but it's something I believe you can get better with it, better at with practice.
经过我们的介绍和大家自己实践，相信大家会做得更好
And it's definitely worth trying to get better at.
这个过程非常重要，大家一定要倾注全力做到更好
