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Another somewhat counter-intuitive thing about good start up ideas,
关于创意，还有一点可能跟常识相悖
is that they're almost always very easy to explain, and very easy to understand.
就是说，好的创意解释起来很简单，也很容易理解
If it takes more than a sentence to explain what you're doing um,
如果需要长篇大论去解释你的理念
it's almost always a sign that it's too complicated.
你的创意就太复杂了
It should be a clearly articulate, articulated vision with a small number of words.
你的创意必须条理清晰，几个词就可以描述清楚
And the best ideas are usually either,
最好的创意
very different from existing companies in one important way.
要么跟现有公司的理念在某方面背道而驰
Like Google being a search engine that worked
要么是彻头彻尾的新产品
just really well and none of the other stuff of the portals or totally new, like Space X.
比方说搜索引擎谷歌，舍弃了常规的门户。比方说私人太空发射公司Space X
Any company that's a clone of something else that
如果公司一味抄袭其他现有公司
already exists with some small or made up differentiator,
只是做一些小修改
like we're gonna be x beautiful design or we're gonna be y for people that like red wine instead.
比方说改一下包装，或者说把客户重新定义为红酒爱好者
That usually fails.
这样的公司一般都不会成功
So as I mentioned one of the great things about being a student is
我说过，学生创业有很多优势，
you have a very good perspective on new technology.
其中之一就是学生对于新技术有独到的见解
And learning to get good at having new ideas takes a while.
学习不断萌生新创意是需要时间的
So start working on that right now.
所以现在大家就应该投入思考了
That's one thing we hear from people all the time,
我们经常听到人说
that they wish they had done more when they were a student.
后悔自己是学生的时候做得太少
The other is meeting potential co-founders.
还有一点很重要，就是寻找潜在合伙人
You have no idea how good of an environment you are in
大家可能还没有意识到
right now for meeting people that you can start a company with down the road.
你们现在的大环境非常适合大家寻找合伙人
And the one thing that we always tell college students,
我们经常这样告诉大学生
is more important than starting any particular startup
相比开始创业
is getting to know a lot of potential co-founders.
更重要的是多了解一些潜在合伙人
So I want to finish this section of my talk with a quote from 50 Cent.
最后我要引用50 Cent的一句话
This is from when he was asked about vitamin water.
这是他对于维他命水的看法
I won't read it, it's up there.
就在屏幕上，我就不给大家读了
But it's about the importance of thinking about what customers want,
这句话说的是一定要了解消费者的需求
and thinking about the demands of the market.
要考虑市场需求
Most people don't do this,
很多人会忽略这一点
most students especially don't do this.
尤其是学生这个创业群体
If you can just do this one thing,
如果能做到这点
if you can just learn to think about the market first,
如果能首先考虑一下市场的情况
you will have a big leg up on most people starting startups.
你就比同期创业的很多人要领先一步
All right, and this is something.
这点很重要
This is probably the thing that we see wrong with Y Combinator apps most frequently,
在YC这个问题也常见
is that people have not thought about the market first.
就是很多人并不将市场的情况放在首位
And what people want first.
不考虑消费者的真正需求
