So, one of the advantages of having kids is that when you have to give advice to people,
有小孩的一个好处就是当你给别人建议前
you can ask yourself, what would I tell my own kids?
你会想,我会给我的孩子什么样的建议呢?
And actually, you find this really focuses you.
这样的话,会逼着你思考得更深入
So, even though my kids are little.
我的孩子们目前还小
My two year old today, when I asked what he was gonna be after two?
有天我问两岁的儿子 “你两岁之后会怎么样?”
He said a bat. The correct answer was three.
他说他会变成个蝙蝠,当然正确答案是三岁了
But a bat is so much more interesting.
不过,蝙蝠这个答案更有意思
So even though my kids are little,
虽然我的孩子尚小
I already know what I would tell them about startups if they were in college.
我已经想好了,当他们读大学的时候如何跟他们讲创业的事儿
And so that is what I am gonna tell you.
和今天跟大家讲的是一样的
So, you're literally getting what I would give my own kids,
你听到的内容就是我要教给我孩子的
since most of you are young enough to be my own kids.
从你们的年龄来看,可以算是我的“孩子”
All right. So, startups are very counterintuitive.
创业的思维经常与直觉相悖
And I'm not sure exactly why,
我也不清楚为什么
it could be simply because knowledge about them has not permeated our culture yet.
可能是因为创业思维尚未渗入到我们的文化中
But, whatever the reason, this is an area where you cannot trust you're intuitions all the time.
不管是为什么,创业中千万不要一直相信自己的直觉
It's like skiing in that way.
从这个角度来讲,有点像滑雪
Any of you guys learn to ski as adults?
有人是成年后才学滑雪的吗?
You know, when you're skiing, when you first try skiing and you want to slow down,
此时学滑雪的话,一开始你想减速
your first impulse is to lean back, just like in everything else,
你会下意识地往后仰,和平时减速的做法一样
but lean back on skis and you fly down the hill out of control, so, as I learned.
但是,滑雪时往后仰会失控地冲向山下,我深有体会
So, part of learning to ski is learning to suppress that impulse.
因此,滑雪的技巧之一就是学会抑制后仰的冲动
Eventually, you get new habits.
练习久了,就熟能生巧了
But in the beginning there's this list of things you're trying to remember as you start down the hill.
刚开始学滑雪时候要牢记好多注意事项
You know, like alternate feet, make s-turns, do not drag the inside foot, all this stuff.
例如,交叉双腿,转弯,不要动靠内弯的腿,诸如此类
Well, startups are as unnatural as skiing and there is a similar list of stuff you have to remember for startups
创业和滑雪一样,与直觉相悖,你要牢记创业的一些注意事项
And what I'm gonna give you today is the beginning of the list.
今天我要讲其中最重要的几条
The list of the counterintuitive stuff you have to remember to like prevent your existing instincts from leading you astray.
大家要牢记这些和直觉相悖的原则,以免直觉思维让你背道而驰