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One is the customer touch points, which is, where are people, learning that they can refer other people.
第一个是通过接触用户的方式，让用户知道他们可以将产品推荐给朋友
So, that might be just, after they book, or after they sign up there is a,
比如说，用户订购了产品之后，或者是注册了之后
usually you see these like, right after you sign up for,
你们自己也注意过，注册之后
for whatever reason most, for whatever reason most people just immediately tell you to invite other friends,
会有提示告诉你，你可以告诉其他人
even though you've never used the product before.
即使你还未使用过产品
And so, but that's a customer touch point, is just right after you sign up.
在用户注册之后就提示他们
A better one is after they use the product after a while,
更好的方法是，在用户使用产品之后
and you see that they're highly engaged,
他们对产品已经有了一定的了解
then to show them that link and get them to send it out to everyone.
发给用户一个推荐链接，他们可以转发给朋友
Another one is if you're doing more of a platform type play like, for Homejoy we actually go inside their homes.
另外一种方式是，如果你和我一样做平台，像Homejoy这样的公司，可以到用户家里去
So now, the customer touch point is when the cleaning professional is inside the home,
那么可以用这样的方式，在打扫完房间之后
they can have a leave behind, and, we can show them something there too as well.
可以送点小礼物，送点公司的纪念品
so, you wanna basically put the customer touch points and put the actual, link or whatever it is,
你可以通过发送链接或者是上门服务，来实现“客户接触”的目的
how they're gonna refer all their friends at a point in time
当他们喜欢你的产品或服务时
when they're highly engaged and they're loving you.
他们就会通过这些方式告诉周围的人
Second is program mechanics.
然后，就要设计程序来实现“推荐机制”
And so that's where, like, the most common thing that I've seen is $10 for $10, that is,
最常见的方法是用户邀请朋友可以获得10美元
you get $10 if you invite your friend and they use it and they get $10
如果朋友应邀使用产品，他们能得到10美元
And so, you should try different types of mechanics in that sense
这种方法有很多
and try to optimize for whatever works for you.
找到一种最适合你的方法就可以
