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这一课邀请了Homejoy创始人，她结合自己创业的真实感受为我们讲解了她的创业经验：第一，选择行业，并对该行业有所了解；第二，简单定义企业特点，明确客户群体，实地营销；第三，关注客户价值；第四，建立良好的宣传和推荐机制；第五，三种增长模式——高粘度增长、病毒式增长以及付费增长模式。她用自己创业的真实经历，告诉我们：要坚持创意同时也要在适当的时机学会放弃，找到最适合自己的创业路子。
adj. 乐观的，乐观主义的
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- So, I'll just go into this, the art of pivoting.
- 接下来，我们讲一下螺旋式增长
- So a lot of people ask me, Homejoy went through,
- 很多人问过我 Homehoy经历了哪些周折
- Homejoy in its current concept is literally the thirteenth idea we fully built out
- 目前的Homehoy是我们经历了13次改进后的产物
- and try and execute on and try to get customers for.
- 我们不断尝试，执行，获取客户
- And so, a lot of the questions I get is how did you even, like, get to that thirteenth idea?
- 很多人对此有疑问，怎么坚持到第13次的？
- And how'd you decide when to move on.
- 面对困难，你是如何决定要继续走下去的呢？
- And so the best guidance I can give on that is, to kind of look at these three criteria, which is,
- 在此我给大家的建议是，考虑一下这三个方面
- once you realize you can't grow, or once you realize,
- 一旦意识到不再增长，一旦意识到
- you are despite building out all these great features and talking to all these users.
- 不管如何优化产品以及如何和用户交流
- None of them stick, or you don't have any good high retaining users,
- 留不住用户，没有高的留存率
- or the economics of the business just doesn't make sense,
- 该行业经济形势也可能不好
- then once you make that realization, you just need to move on.
- 一旦有了这些问题，得另辟蹊径了
- And I think the trickiest one is probably the growth one,
- 我觉得最骗人的故事就是
- because there's so many stories out there where the founder stuck with the idea, and then,
- 有个人有了一个好点子，然后埋头苦干
- after three years, all of a sudden it started growing.
- 坚持了三年以后，业绩突然就开始增长了
- So, the trick here is basically, what you really should do is, you should have a growth plan when you start out,
- 这是骗人的。正确的作法是，提前制作一个计划表
- which is you should ideally just have, what is an optimistic but realistic way to grow this business?
- 理想情况是--最乐观且最现实的增长方式是什么样子的？
- And so, it might look something like this.
- 可能走势是这样的
- And this is T and this is number of users.
- 这里代表用户数量
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