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It's the ability to sell—therefore to communicate to another human being, be it a customer, employee, boss, spouse, or child—that is the base skill of personal success.
销售技能是个人成功的基本技能，它涉及与其他人的交往，包括与顾客、雇员、老板、配偶和孩子。
It is communication skills such as writing, speaking, and negotiating that are crucial to a life of success.
而沟通能力，如书面表达、口头表达及谈判能力等对一个人的成功来说更是至关重要。
It's a skill that I work on constantly, attending courses or buying educational tapes to expand my knowledge.
我就是通过学习各种课程、听教学磁带等来扩展知识并不断提高自己的这一技能的。
Rich dad encouraged Mike and me to know a little about a lot.
富爸爸鼓励我和迈克多去涉猎一些东西。
He encouraged us to work with people smarter than we were and to bring smart people together to work as a team.
他鼓励我们去和比我们更精明的人一起工作，并把他们组成一个团队。
Today it would be called a synergy of professional specialities.
现在把这种做法称为专家组合。
Today, I meet ex-schoolteachers earning hundreds of thousands of dollars a year.
今天，我看到一些曾当过老师的人现在每年能挣数十万美元。
They earn that much because they have specialized skills in their field as well as other skills.
他们挣这么多钱是因为他们不仅拥有教育方面的专业技能，还拥有其他方面的特长。
They can teach, as well as sell and market. I know of no other skills to be more important than selling as well as marketing.
他们既能教书，也能做销售和市场营销。我还不知道有比销售和市场营销更重要的技能。
The skills of selling and marketing are difficult for most people, primarily due to their fear of rejection.
但要掌握它们对大部分人来说是很困难的，这主要是因为他们害怕被拒绝。
The better you are at communicating, negotiating, and handling your fear of rejection, the easier life is.
所以，你在处理人际关系、商务谈判和被拒绝时的恐惧心理等方面做得越好，生活就会越轻松。
Just as I advised that newspaper writer who wanted to become a best-selling author, I advise anyone else today.
就像我对那位想成为“畅销书作家”的女记者所建议的一样，我今天也给所有人这个建议。
Being technically specialized has its strengths as well as its weaknesses.
精通专业技能既是优势也是弱点。
I have friends who are geniuses, but they cannot communicate effectively with other human beings and as a result, their earnings are pitiful.
我有许多朋友，他们非常有天赋，但不善于与其他人交流，结果他们的收入少得可怜。
I advise them to just spend a year learning to sell.
我建议他们用一年时间来学销售。
And even if they earn nothing, their communication skills will improve. And that is priceless.
即使挣不到什么钱，可他们处理人际关系的能力会大大提高，这种能力是无价的。
