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Thank you for coming.
谢谢您能来
Move us all, thank you.
谢谢
Cool, so you guys this is awesome,
这门课太棒了!
I've been watching the lectures in this course,
前面几节课，我一直关注着
isn't it absolutely amazing the content?
讲的真是太棒了！
And now you're stuck with me today.
今天只能委屈大家听我讲了
We'll, so how that goes.
我们正式开始
Unlike Paul, when he was talking in the Q and A,
在Paul演讲的问答环节中
and you guys asked him what he would do if he was at college today and
同学们问他，如果他现在上大学的话，他会学什么专业？
he said physics, I actually indulged myself.
他回答说是物理
I went in, I went and did physics,
我大学时学的就是物理
did physics at Cambridge and I think physics is an amazing class to give you transferable skills that are really useful in other areas.
在剑桥读物理我认为物理很棒，从中学到的知识可以为其他领域所用
But I guess that's not, that's not why you're listening to me today.
今天大家来听的不是这个问题
Like, physics isn't the class, like,
今天讲的不是物理
so I paid for college doing online marketing.
我自费学习了大学网络营销课程，直接营销课程
Direct sales marketing. I started with SEO in the 1990s.
我从上世纪90年代开始接触SEO（搜索引擎优化）
I created a paper airplane site. I had a monopoly.
我创立了一家纸飞机网站，并垄断了这个市场
In the small niche market of paper airplanes globally which you know,
在纸飞机这个小众市场有着垄断地位
when you want to start a startup also see how big the market could be in the long term it wasn't great.
当你准备创业的时候要从长远角度考虑一下市场有多大，纸飞机网站市场不大
But what that taught me was how to do SEO.
但是，就是这个经历教会了我如何做SEO
And back in those days it was Altavista, and the way to do SEO was to have white text on a white background five pages below the fold.
当时用的搜索引擎是Altavista做SEO的方法是把白底白字的内容放在网页下方不明显的位置
And you would rank top of Alta Vista
如果该文本中出现20到30个纸飞机字样
if you just paper airplanes 20 or 30 times in that text.
在Altavista搜索排名中就能占首位
And that was how you won at SEO in the 1990s.
上世纪90年代就是这样做SEO的
Like it was a really easy, easy skill to learn.
很容易上手
When I went to college, being a physicist,
我上大学时，学的是物理专业
I thought paper airplanes would make me cool, and I was actually the most nerdy person in the physics class, so I created a cocktail site.
当时我想，纸飞机可以让我变酷我当时是物理班上最书呆子的了所以我就创建了鸡尾酒网站
Which was how I learned to program.
我就是在这个时候学习了编程
And that grew to be the largest cocktail site in the UK.
那个网站后来发展成了英国最大的鸡尾酒网站
And that really got me into SEO properly when Google launched.
当Google崭露头角的时候，上述经历使得我做SEO游刃有余
