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You hit that big green button,what is the moment when users are like ha?
当你按下注册按钮时，此时的激动时刻是什么？
Mark even talked about it at the start up school a few years back.
几年前Mark在YC谈到过
See your friends.
看到朋友在使用
See your friends. Simple as that. And usually it is very simple.
看到朋友在使用，就是这样简单
I talked to so many companies,and they try and get incredibly complicated about what they're doing.
我跟很多公司交流过他们想方设法把业务弄得很复杂。
But it is as simple as just when you see that first picture of one of your friends on Facebook.
其实很简单，当你在Facebook第一次看到朋友的照片时
You go, oh my God, this is what the site is about.
你就知道了这个网站是干什么的
And Zucks talked at Y Combinator about getting people to ten friends in 14 days.
Zuckberg在YC讲到过让用户在2周内找到10个朋友
That is why we focus on that metric.
这就是我们关注的原因
The number one most important thing in a social media site is connecting to your friends.
上社交网站的第一要务是和朋友联系。
Because without that, you have a completely empty news feed,and clearly you're not gonna come back.
如果没有好友，你的新鲜事里就是空空的你必然不会再光顾这个网站了
You'll never get any notifications,you'll never have any friends telling you about things they're missing on the site.
你不会收到任何通知不会有朋友告诉你他们错过的事情
So for Facebook the magic moment is that moment when you see your friend's face, and everything we do on growth.
对于Facebook而言，激动时刻就是你在该网站上看到了你的朋友，这也我们的增长动力
And if you look at the LinkedIn registration flow,
如果你看LinkedIn的注册流程
or you look at the Twitter registration flow,
或是看Twitter的注册流程
or you look at what WhatsApp does when you sign up,
或是看WhatsApp当你注册时
the number one thing all these services look to do is to show you the people you want to follow,connect to, send messages to, as quickly as possible.
这些社交服务的首要任务是尽快向你展示你想关注，联系，发信息的人已经注册了
Because in this vertical, that's what matters.
在社交领域，这是最重要的
When you think about Airbnb or you think about eBay,it's finding on eBay that unique item,
想想Airbnb，想想eBay。至于eBay激动时刻就是
that PEZ dispenser or broken laser pointer
你在上面看到了非常想要的
that you really, really cared about, and wanted to get hold of.
糖果盒或者激光笔
Like when you see that collectible thing that you were missing,
当你看到了你非常想要的东西
that is the real magic moment on eBay.
这就是激动时刻
When you look on Airbnb and you find that first, you find that,
至于Airbnb激动时刻就是
that first listing that's like a cool house that you can stay in and when you go through the door, that's a magic moment.
你看到了一间很酷的房间你推门而入的那一刻
