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本课的主讲人是Alex Schultz，主要谈了关于产品的用户增长问题。首先演讲者认为，对于网站，用户留存率是最重要的，而这则取决于产品的好坏，因此先要做好产品。第二，要选对增长目标，制造激动时刻，比如Facebook的激动时刻就是看到你的朋友也在使用它。此外，演讲者还讲到了诸如病毒式营销，搜索引擎优化，电子邮件、短信、推送通知等可以促进增长的方式.
n. 补给，供给，供应，贮备
vt. 补给，供
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- So, in SEO, there are three things you need to think about.
- 在做收索引擎优化时，有三件事需要考虑
- First one is keyword research. People do this badly all the time.
- 第一个是关键词搜索，人们总是做不好这件事
- So I launched this cocktail site that I talked to you about.
- 我之前讲过，我创立了一个鸡尾酒网站
- I spent a year optimizing it to rank for the word cocktail making.
- 我用了一年时间使得"调制鸡尾酒"这个词的排名提高
- Turns out in the UK no one searches for cocktail making.
- 因为在英国搜索"调制鸡尾酒"的人非常少
- About 500 people a month.I dominated that search term. It was awesome.
- 一个月差不多也就500人左右，我垄断了这个搜索词，太棒了
- I got 400 visitors a month. It was amazing.
- 我的网站一个月有400次访问，非常令人吃惊
- Everyone searches for cocktail recipes In the UK.
- 在英国，人人都会搜索"鸡尾酒配方"
- And in the US, which is the biggest market, everyone searches for drink recipes.
- 但在最大的市场美国大家搜索的则是"饮品配方"
- So I optimize for the wrong word.
- 因此我对错误的词进行了搜索优化
- So you've gotta do your research first about what you're gonna go after.
- 因此在你做优化之前一定要做好调查
- So, research consists of what do people search for that's related to your sites, how many people search for it,
- 调查包括人们搜索的何种内容与你的网站相关以及搜索的人数
- how many other people are ranking for it, and how valuable is it for you.
- 有多少人也在争取这些关键词的优化排名对你的价值有多少
- Supply, demands and value. Simple economics I guess.
- 供给，需求和价值，就是简单的经济学原理
- So you do your keyword research.
- 因此在做关键词搜索的时候
- You figure out which keywords you want to rank for.
- 弄清楚你需要对什么关键词进行搜索优化
- There are great tools out there to enable you to do that.
- 有很多好的工具可以帮助你做到这一点
- Honestly the best is quite often the Google AdWords, keyword planner tool.
- 不得不承认，做的最好的是谷歌的关键词规划工具叫做AdWords（关键词竞价广告）
- Really. Once you've done, that the next most important thing is links.
- 关键词选好以后，接下来最重要的事情就是链接
- So, page rank is how all of SEO is essentially, is driven and Google is based on authority.
- 网页排名是所有搜索引擎优化的目的谷歌会根据链接的权威性进行排名
- Now there's a lot of other things in Google's algorithm now like do people search for your website?
- 不过现在谷歌也在算法中加入了一些其他的东西比如人们是否搜索你的网站
- there's a lot of stuff about what the distribution of what the anchor text is that's send to your site.
- 或者链接到你的网站的锚文本在网上的分布情况也会被考虑进来
- So, if you abuse it and spam it they can pop up with spam.
- 但如果你滥用锚文本，谷歌会检测出来，当成垃圾对待
- White on a white background five pages below the fold doesn't work anymore.
- 把白底白字的关键词放在网页下方不明显的位置这招已经不管用了
- But, the single most important thing is to get valuable links from
- 最重要的是让权威性的网站链接你的网页
- high authority websites for you to rank in Google. Most important thing.
- 因为这样可以提高你在谷歌的网页排名
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