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I'm also like to see if certain groups are willing to pay more than others for safety for example families with small children
我还发现特定人群更愿意为安全付更多钱，比如有小孩的家庭
This is important because it gives us an idea of what might happen in the future
这很重要，对未来有指导意义
and it also gives us a great understanding of where marketing efforts might focused or deeper understanding of consumer preferences
告诉我们未来营销尝试应该集中在哪里，让我们对消费者偏好有更深了解
The motivation for this project was highly pathogenic avian influenza is endemic and deadly in Vietnam
催生该项目的背景是禽流感在越南暴发
About 60 people have died
大概60人死于禽流感
Millions of poultry have been killed by the disease or killed
上百万家禽病死或被屠杀
There's potential for a global pandemic as well, This is a global public health externality
这有全球范围内传播的可能，成为全球公共健康问题
The behavior of poultry producers in Vietnam affects all of us or potentially affects all of us in a catastrophic way
越南家禽生产者的行为影响我们所有人，这种潜在影响可能是灾难性的
In Vietnam, the free range chicken sector especially initially bore a lot of the blame for avian influenza outbreaks
在越南，放养鸡行业一开始被认为是禽流感暴发的罪魁祸首
It does present unique risk especially that it has potential for increased contact with wild birds
因为放养鸡同野生鸟类接触机会很大
However, the industrial sector also prevents has some unique risk in the sense that
不过，圈养鸡行业也有很大危险
the birds are actually-- the raise industrial conditions are actually in the ideal conditions for the spread of virus
其饲养条件非常有利于细菌传播
It's dark, damp and crowded
阴暗，潮湿，拥挤
And empirically, which sector industrial or free range is actually contributed more to these outbreaks has not been proven
而且研究上，禽流感暴发到底是因为圈养还是放养尚无定论
Well, what we do know is that free range chicken is highly preferred even in urban areas
不过，我们知道放养鸡在城市地区很受欢迎
And in Hanoi, it makes up 80% of at-home consumption, It's also the majority of chicken that's produced in Vietnam
河内80%的家庭消费都是放养鸡，这也是越南鸡生产的主要来源
So the sector is not going away
放养鸡行业并未一蹶不振
