Hey guys, it's Gary Vaynerchuk on garyvaynerchuk.com. I haven't done one of these videos in a long time,
大家好我是加里,出自“garyvaynerchuk.com”网站,我已经好久没录节目了,
so happy Holidays, Happy New Year, really pumped for 2009.
在这里先祝大家节日快乐,新年快乐,人们对2009年充满期待。
Everybody's crying about the economy and advertisers and all this in the bottom line is,
人们大谈现在的经济发展,广告业发展,但我认为最重要的是,
you know what, put your head down and crush it. There will be plenty of opportunities in 2009.
努力工作,努力再努力,2009年将充满机遇。
This is not the Great Depression my friends, go find somebody old, talk to them. It's not.
我们没有经历大萧条,跟经历过大萧条的老人聊聊,这个不是。
What I want to talk to you guys about today and I want to get really into this and this has been you know,
我们今天想讨论的话题是,我是认为特别有意思,放假这几天我一直在
the situation of reading my emails over the holidays I've realized something,
看我的电邮,我认识到了一些问题,
getting a lot of attention, I'm speaking at a lot of places
许多事情引起了我的关注,你知道我一直是到各地去演讲,
and I'm excited about that if you want me to speak in your conference or anything like that just
这是我感兴趣的,也是我愿意做的,如果你希望我出现在你的会议室等等,
send me a link to over here on the side of the video and I realize there's something really interesting which is this.
请在视频旁边给我发链接,回到主题,我发现了一些比较有趣的事情。
One shoe doesn't fit everybody. You understand, Mark, it's kind of like wine.
并不是所有事情都适合你,你明白吗马克,这就好像红酒。
It's like you know here's my shoe right? Mark, can you fit in this? Maybe you can, maybe you can't,
这是我的鞋,马克我的鞋你能穿吗? 也许能也许不能。
but most importantly it's like wine right? I like this wine you don't. I like White Castle burgers you don't.
这就好比红酒对吗? 我喜欢你不喜欢,我喜欢“白城堡”的汉堡,你不喜欢。
So if we've already established that flavors,tastes, styles, art with music and all that.
如果我们事先定好了口味、风格、音乐和艺术等等。
Sports teams, I'm a Jets fan you might not be. If we've established that we have different flavors,
还有比如说球队,我是纽约喷气机队球迷,你可能不是, 既然我们已经有了不同风格,不同口味,
why in the world do we have to have one or two or five systems to do business? That is a big problem,
那么为什么我们还要有一种,两种,三四五种商业模式? 这是最大的问题,
and I'm really tired of people asking me this: Dear Gary,
我对人们问我的问题感到非常困惑,亲爱的加里,
can you give me five things I should do to start my company or three tricks that you did to build Wine Library?
您能告诉我五大创业秘诀,或者是建立“红酒图书馆”的三大秘诀吗?
What are seven ways you built up your Twitter list? What are nine things I should do for my brand?
还有就是创建“推特”关注名单的七大方法? 发展品牌的九大必做事情?
Here's what you should do. You should listen to one person in the world: yourself.
我告诉你怎么做,你应该听从一个人,那就是你自己。
The intuition listening that we are doing as human beings on a business level is atrocious.
在商业领域,我们不知道怎么听从自己的内心,这太糟糕了。
People look at stats. People look at other peoples methods and they try to do that.
人们会根据数据,人们会听从别人的看法,然后进行尝试。
Nothing would make me happier in the world that if you never watched another garyvaynerchuk.com video and you listened to yourself,
如果你再也不看我的节目,听从自己的内心,那将是我最开心的事情,
because I promise you I don't listen to anybody, not a soul. Well I look at certain metrics absolutely,
因为我告诉你我不会听从任何人,当然我也会看绩效,
but if my gut tells me that those metrics are wrong or there's a hole in those metrics,
但如果我发现绩效错了,或者是有漏洞,
then there's a hole in those metrics. Do you understand you know, you know exactly what you need to do to build your business,
那么它就是有漏洞,明白我说的吗,你其实知道怎么经营,
or follow your passion or build your family or your house, you know what to do.
怎么寻求你的兴趣爱好,怎么组建家庭等等,你自己其实心里有数。
The problem is you're not listening to yourself. You're listening to a million people and you're not listening to yourself.
但问题是你没有听从自己的心,所有人的意见你都听了,就是没听自己的。
The only thing you should be listening to is yourself, because nobody system works better than your own.
你最应该听的就是你自己,因为别人的鞋不如自己的合脚。
Your system for you is what works, so if you need to wear a tie to get a job and that's not you,
你的鞋才是最适合你的,如果你需要打领带去获得这份工作,但这不是真正的你,
then you don't need to get that job and if you work better from two in the morning to six in the morning,then work then.
那你就不需要这份工作,如果你习惯了早上2-6点工作,那就这个时候工作。
Do you understand stop trying to make other people's shoes fit on your foot. Execute what you believe in.
明白吗,别人的鞋不适合你的脚,不要再这么做了,做你认为正确的事情。
Do not listen to anybody but yourself. We all wear very very different shoes.
永远听从自己,我们都是不一样的个体。
It's simple. It's repackaged from the things that I say before, but it needs to be said again,
我的观点很简单,这个话题也是我之前说过的,但我还要再说一遍,
because way too many of you are reading your RSS and you're reading different blogs
因为有太多人浏览专题网站,有太多人阅读博客,
and you're reading all these books and you're going all these conferences,
你看了太多的书,查了太多的资料,
and you're writing down all these things and you know what you're listening to everybody else but yourself.
你把他们都写了出来,但其实你是在听取别人的意见,而非自己的心。