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Flip Mino, cool! Hi, everybody it's Gary Vaynerchuk
“Flip Mino”随身摄像机很酷，大家好我是加里，
and you know I was just sitting here, I just sorry, I just got finished taping my tequila episode.
我坐在这里一直在想，抱歉等一下，我刚刚录完有关龙舌兰酒的节目。
I was sitting at my computer and I just realized like,
我刚才一直坐在电脑边，我忽然想到一些事情，
a lot of people ask me a lot about business questions, like how do you build your brand,
许多人都在问我有关商业的话题，比如说怎么创立的品牌，
how do you build your business, how do you get, how do you build a 50 million dollar wine shop,
怎么创建公司，怎么创建价值5000万美金的红酒商店，
or how did the show get so big dadadada.
节目为什么越来越火等等问题。
I've come to realize something that I, I'm really taken aback by and I think it's one of the fundamental ground,
我突然意识到就是，其实这些问题挺让我吃惊的，我觉得关键在于，
you know foundations of building any business or doing any entrepreneurial venture
就是说创立公司或是创业投资的基础在于，
and that is the statement of this video, the statement that I live by it's better than zero.
这个基础也是这段视频的标题，也是我一直信仰的东西，那就是有总比没有强。
I think way too many people are always going so global in their mind. When's it gonna happen? Lack of patience, right?
我觉得现在的问题是人们太过于心高气傲，总会问什么时候能够成功？ 他们缺少耐心对吗？
I think when you're building something even when you know you're big, I think about, you know when I built the wine shop,
我想说在创立企业，创立品牌的时候，即使你知道自己有实力，你知道我在建立红酒商店，
when I built the wine show, when I've done other things in business, in my mind you know I was Oprah,
在建立红酒节目秀，以及在其它商业领域发展的时候，我就会想自己能成为奥普拉，
I was you know Facebook, I was Google, I was you know the Jets.
我能成为“脸书”，能成为谷歌，也能成为纽约喷气机。
I was it. I did my thing. I knew what I had in my DNA. I knew what I had in my skill set. I knew what I brought to the table,
我把我能做的都做了，我知道自己有多大本事，我知道自己擅长什么。
but the world didn't. The world didn't right? Mark? Mark is here for garyvaynerchuk.com.today. It's fun.
但是其他人不知道对吗？ 是不是马克？ 马克今天为我们录制“garyvaynerchuk.com”节目。
You know, the world didn't know who I was and I had to earn it and even though I already built this
但其他人还不知道我，所以我要让他们知道我对吗，即使我在酒类商店领域
50 million dollar business in the liquor store industry.
创建了价值5000万美金的品牌。
When I got to the Web 2.0 space to video content，nobody gave a crap right? Nobody cares that you're a big time lawyer.
但当我在“Web 2.0”时代录制节目时，有谁会在意我？ 有谁会在意你是不是金牌大律师。
Nobody cares that you sold off this. You've got to re-earn it.
没有人在意你是卖酒的，你需要让人们知道对吗。
And when you're re-earning it and you've already done well or if you've come from nothing. One or two, the two extremes.
比如说你获得了声誉，你在这个行业做得非常出色，还有一种是你什么名气都没有，这是两种极端。
It's very hard to take minor victories but that is the key to success.
虽然只是一小步，但这就是成功的关键。
You know getting one little link. I still do things now that are "below me",
你还要建立更多的联系，我觉得这些都是我应该要去做的事情，
that a lot of people in my market, a lot of people are like why do you answer every email? Why do you do that? You know,
许多行业人士问我你为什么要回复每一封电邮？ 你为什么干这个为什么干那个？
my friend Andre Mack just had a baby. It's awesome. Anyway why do, why do, why, why would you do,
我朋友安德烈·麦克刚当了爸爸，太好了，言归正传，你为什么，
why would you agree to do that blog post? People always ask me that.
你为什么要在博客上发帖子？ 人们总是问我这些问题。
Why are you guest blogging on a site that's a three million Alexa? Because everything is better than zero, right?
你为什么要在流量排名3000万的网站上转载博客？因为有总比什么都没有强，不是吗？
You are always going to put a price on your time and that's what you're giving up when you're hustling.
如果你忙得不可开交，但你还要抽出时间来做这些事情，那这些时间也是有回报的。
But when you're building a business, when you're trying to build something that you want to retire on,
但如果你想创建企业，希望创建一个能老有所依的公司，
or you want to do this full time. I'm going to New Media Expo in Vegas this week,
如果你想把它作为全职工作，我这周要去拉斯维加斯的新媒体博览会，
everyone's gonna be like, Gary I want to do this full time. I do this but it's what I want to do full time.
人们一定会问我加里，我想把这个当全职干，虽然我的精力在其它事情上，但我还是想把这个当全职干。
If you want to do it full time, you got to understand two principles. Mark is getting crazy.
如果这是你的真实想法，那你就要明白两点，马克现在有些激动。
I get Mark pumped up. It's this: patience and you got to build your ass off and it's gonna take a long time.
我让马克兴奋了，第一点是耐心，你首先需要很长的时间来发展。
You got to just keep building and grinding and building and two everything is better than zero,
发展发展再发展，第二是有总比没有强，
just get your extra links, get talked about, get a deal, take five bucks instead of ten bucks,
你要建立更多的联系，签订合同，能用10美金签下你用5美金，
even though it's worth 10 bucks in every other market. Get 100 dollars sponsorship of your show,
即使它在其它市场值10美金，为你的节目争取100美金的赞助费，
even though your buddies are getting a thousand and they're getting less views.
即使你的朋友获得了1000美金赞助，但他们的观看量很少。
You understand? Get what you can get. Take it. Grab it. Everything is better than zero and you know what,
明白我的意思吗？ 获得一切你能获得的东西，努力争取，记住有总比没有强，
if you keep pounding away with that, if you put your head down
如果你一直这么努力，一直这么刻苦，
and Ram-Man and He-Man style over and over and over,
就像“Ram-Man”和“He-Man”一样，有魄力有勇气，
taking little pieces, little squirrel-like moves like an ant.
你要一点一点前进，像蚂蚁一样往前爬。
At the end of the day, you look around and you've got something and you start leveraging what you've got around you
最后你会发现你获得了一些东西，你开始利用这些东西，
to build to the next spot and then you leverage again, so everything everything is better than zero
用它为你的下一步做准备，然后再利用再使用，所以有总比没有强，
and the way you build on that is by hustling your face off.
而实现这些的方法就是要努力。
