评论
打印
Hi everybody, it's Gary Vaynerchuk, garyvaynerchuk.com.
大家好我是加里，又到了“garyvaynerchuk.com”的时间了。
As you can see, I'm in my wine library TV mode here. About to get ready, yes very much, Go Saints.
没错，我后面的背景是“红酒图书馆”，我正准备，看到后面的字了吗“Go Saints”。
Drawing lines in the sand. You know I just today Wine Library TV with, with a, with a guest
我今天想讲的是背道而行，我今天在“红酒图书馆”节目中请到了一位嘉宾，
and I thought was very interesting he talked about winemaking style where he feels like you should react to the vintage
我觉得非常有意思的是，他谈到了红酒制作风格，他说我们要符合红酒的产量，
got me thinking about a couple of meetings I've had in last couple of days, where clients have said to me that's not our customer
他的这个看法让我想起了我前几天参加的几次会议，许多客户跟我讲这些不是我们的顾客，
or that's not what our customers want and, and different things that I've seen from other brands
或者这不是顾客想要的，其它品牌我也发现了类似情况，
and other companies and it just becomes a massive theme to me.
还有一些公司，我觉得这个问题可以拿出来好好谈一谈。
I am downright, I don't Mark, I'll get up because I'm so downright stunned.
我非常，我要站起来了马克，因为这件事情真是让我挺震惊的。
It blows my mind blows, blows my mind that in 2010 where the consumer has such a massive voice
我感到非常吃惊，现在已经是2010年了，顾客的呼声大于天，
that companies still feel that they have the option of drawing lines in the sand,
而许多公司还认为自己能和顾客的想法背道而行，
saying what their customers think or how they feel and they're basing that on reports that they get
他们认为他们代表了顾客的意见，或是他们的感受，这些都基于他们的报告，
six months to a year later about you know, usually reports that are built to say what they want.
而这些报告都是他们6个月到1年以后才得到的，通常说的也都是他们的想法。
I think we clearly are now living in a world where businesses have no option
我认为在当今社会，企业是没有选择的余地的，
but to react to what the pulse of the consumer is now, this second.
他们能做的只有去迎合顾客的需要。
Because you understand, what Search Twitter.com and what Facebook status updates and what blog posts
你要明白现在不管是推特搜索，“脸书”更新内容，还是什么博客帖子，
and what you know, comments on other people's blog posts have created is a now society
博客评论等等，这些已经成为了一个小社会，
and if you're a brand or a business and you're drawing lines in the sand,
不管是品牌还是企业，如果你和顾客的想法背道而行，
assumptions of what your consumer is or what your consumer wants and you're not backing that up
对你的顾客群体或是顾客诉求想当然，而且没有按照
with real-time data. Well then you're making a huge mistake
实时的数据信息来做事情，那么你就犯了一个非常致命的错误，
and you're not clearly seeing where this new world is heading.
当然，你也就不知道当今世界的发展趋势。
And so what I guess my hope is with this video is cause I know a lot of brand managers watch this.
所以我希望的是，我知道许多品牌经理也在关注我的节目，
I know a lot of people that are making decisions watch this and I'm very flattered for that thank you,
许多执行者也在观看我的节目，非常感谢你们，
is that if you don't react to what's going on this second,
如果你不能契合当今世界的发展，
then you're behind the curve. It has never been faster, it has never been faster
那你真的是落伍了，没有什么比现在，比现在
than it is right now and technology's real push has changed every rule in traditional marketing and branding
更好的时候了，技术的强大推动力早已改变了传统营销和品牌战略，
and if you don't live in this new world right this second,
如果你没法适应当今世界，
now it's coming or will adjust when it matters right this second
这如今已是大势所趋，如果你没法改变思路迎合它，
you'll be looking for a new job real quick.
那么我劝你赶紧找个新工作吧。
