Hey guys, it's Gary Vaynerchuk again for garyvaynerchuk.com and today I just want to you know, make a statement.
大家好我是加里,又到了“garyvaynerchuk.com”的时间了,我想在这里声明一下。
So here it goes. I'm a triple Z-list celebrity, so please stop calling me a celebrity or an Internet celebrity or a B-list celebrity.
我要说了,我其实是个伪名人,请不要再称呼我为名人,或是网络名人,或是明星。
I've been doing a lot of interviews lately. There was like how does it feel to be a celebrity?
我最近接受了许多采访,有人问我当名人的感觉怎么样?
Guys, I am far from a celebrity. I'm a triple Z-list celebrity, 99.9% of the people in the world have no idea who I am.
朋友们,我可不是什么名人,我是个伪名人,99.9%的人不知道我的真实身份。
That being said. This is kind of where I think things are going.
就像我之前所说,我认为发展趋势应该是这样的。
You know everybody talks about the stretched eyeballs, all these different platforms.
所有人都在说现在真的是百花盛开的年代,互联网平台如此繁多。
Nobody will ever get the television ratings that they got in the 80s and that is so, so, or can go back further, so so true.
现在的电视收视率远不及80年代,事实就是如此,或者更久远的以前。
As a matter of fact, I think the far majority of people are gonna be triple Z-list celebrities.
事实上,我认为多数人都属于伪名人这个行列。
As a matter of fact, there's gonna be lots of triple Z-list celebrities and the ones who actually a Z-list celebrities
现在有太多太多的伪名人,而有一些伪名人
are gonna be very successful and very capable because with so many different platforms and so many different places for eyeballs to go today,
会取得非常大的成功,而且能力超凡,因为如今我们有许多平台,我们的眼界也比以往开阔的多,
it's hard for somebody to completely captivate everybody.
我们很难去吸引所有人的注意。
There's so many niches out there today that you, I really believe a lot of people are gonna be famous within their own little niche,
我们还拥有许多商机,我相信许多人都可以在自己擅长的领域成名,
and that's just the extended way of where things are going. And it's very important to understand
那么未来的发展也会拓宽,要明白这点非常重要,
because that's where advertisers are gonna start making different decisions
因为广告主会在这些领域采取不一样的策略,
and so you're gonna start seeing a lot of, very niche, advertising-heavy campaigns.
所以你会发现许多充满商机,而且广告味很浓的活动。
For example wineries and people in the wine trade or people that have wine accessories, they should be emailing me every day.
所以像酿酒厂,或是做红酒贸易的人,或是售卖红酒附属品的一些人,他们应该每天给我发邮件才对。
People that are into candy should be hitting up "I've just seen". You know there's all these different niches out there
对糖果有研究的人应该去“I've just seen”看看,现在的领域非常宽泛,
and there's gonna be these called like triple Z-list celebrities that are gonna be able to help their brands and carry some weight so,
那么这些所谓的伪名人可以帮助这些品牌,或是真的影响到他们,所以
as flattered as I am, everybody who is emailing me, interviewing say how does it feel to be a celebrity.
我真的是诚惶诚恐,对于所有给我发邮件,或是在采访中问我当名人感受的人,
I can only laugh very hard and say you know what, maybe I'm a quadruple Z-list celebrity, but I appreciate it.
我只能开怀大笑了,可能我连伪名人都谈不上,我就是个无名小卒,但还是非常感谢大家。
Hope you guys have the best weekend ever. Go on!Crush it!
祝大家有一个愉快的周末,去进行享受吧!
This bad economy is loaded with opportunity
在目前经济环境不好的情况下,我们仍然有许多机会。