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The web 2.0 movement and this whole tech scene right now and the people with personal brand,
整个“web 2.0”运动，以及现在的技术发展趋势，以及拥有个人品牌的一群人，
like Scoble and iJustine and Karl Canise and Kevin Rose are exactly who LL Cool J and Run-D.M.C and the Beastie Boys were in 1985
比如说斯科博，卡尔·堪尼斯，凯文·罗斯以及“iJustine”等人，他们和1985年的“LL Cool J”“Beastie Boys”嘻哈音乐人没有区别，
and don't get it twisted. I'm dead serious. Hip hop 85 is equal to tech web 2.0 2008.
不要搞混了，我是非常认真的，1985年的嘻哈乐就如同2008年的“web 2.0”。
Let me break it down for you. It's very simple is this. There's no doubt in my mind that the people that have personal brand in this movement right now
让我来解释给你听，道理很简单，在“web 2.0”大潮中，毫无疑问拥有个人品牌的人，
over the next decade will have enormous opportunity for monetizing. I hate every tech thing when people present how you gonna monetize it?
那么在未来十年内，他们会有许多机会来挣钱，一提到当今的一些潮流技术，人们就会问我怎么赚钱？
Of course that's what everybody thinks about, but going back to the legacy is greater than currency.
当然所有人都想挣钱，但回到我们之前说过的远大宏图远比金钱更重要。
If you're talking about what you believe in and you're building your personal brand in this space right now,
如果你今天在乎的是志向，并从现在开始努力塑造个人形象，
I think you were absolutely hitting some vocal and a very important vocal, critical point.
那么我认为你很有可能会穿住机会，穿住，是抓住机会。
Sorry that's other brain work sometimes. Critical points in this huge opportunistic era that is the gold rush of personal brand.
对不起，有的时候我的大脑会出现问题，那么你就能够掌握住机会，尤其是在当下个人品牌热的年代。
Here's how I see it. The kids that are 12, 13, 14 and 15 right now, if you really break them down,
我的理解是这样的，如今的12-15岁的小孩子，如果你好好观察一下他们，
if you really check them out, I know I'm gonna go to jail eventually, but if you really study them and see what they're into,
如果你好好关注一下他们，我这么做可能要被关进监狱，但如果你真的去注意他们，看看他们都在干什么，
they are all about using technology, social networking. I am in texting. I mean you go hang out with 12 year olds. This is all they're doing all day.
他们都在使用高科技，社交网络啊，比如发短信息啊，如果你和这些小朋友出去，你就会发现他们整天就是干这个。
They're like dadadada. I mean they're all about it. That is the same thing you saw in the "ghettos" and in the urban areas of the U.S. in 85 86 87.
就像这样哒哒哒，全是这些事情，而在85-87年的美国，不管是偏远地区还是城市，你所看到的也是这些，没有变化。
They were not listening to White Lion or Billy Idol or the Rolling Stones or whatever else, Madonna Prince, Michael Jackson that point.
他们没有在听白狮乐队，什么比利·爱多尔啊，或是滚石乐队啊，其它的还有麦当娜啊，杰克逊啊等等。
They were listening to the hip hop, rap movement and the people that emerged from that era have absolutely hit home runs.
他们经历的是嘻哈运动，说唱运动，而从当时的运动中脱颖而出的绝对是成功者。
You don't think JAY-Z or P.Diddy or even Rev Run with you know, his show on MTV or Russell Simmons
比如说吹牛老爹，JAY-Z还有甚至是Rev Run，他在MTV的节目，或是什么罗素·西蒙斯，
who really capitalized on a movement and saw and had patience and this is where I'm getting to the crux of it.
他们利用了这样一个说唱运动的浪潮，而且他们有耐心，这是我最想谈的。
I've got a fancy title. I really believe it, but here's the key, patience.
我有一个特别炫酷的头衔，我坚信耐心才是重点之中的重点。
Too many people right now are scared and wanna say it's over. Everything's happened or more importantly have not realized
许多人现在担惊受怕，说一切都结束了，该发生的都发生了，但最重要的是他们没有意识到，
that this is just the beginning. My friends this is the national anthem in an 18-inning baseball game.
这只是刚刚开始，朋友们18局的棒球比赛才刚刚打响。
That's where we're at right now in the tech branding part of things. In next 7 to 15 years, as these 12 year olds become pretty much part of the community
我们正处在利用技术创造品牌的时刻，那么在未来的7-15年里，随着这些十几岁的孩子进入社会，
and part of the world and decision-makers in this world. The advertising buyers, the people that spend the dough,
成为这个世界的一份子，成为最终的决策者，那些打广告的企业，那些愿意花钱树立品牌的企业，
they're gonna be used to and it's going to be in their DNA to understand this. Just like the executives who now sign deals with hip hop artists,
他们也会逐渐适应，而这种思想也会慢慢渗透到他们的骨髓，就像公司执行者忙着和嘻哈音乐人签合同一样，
all the biggest brands in the world now wanna associate themselves with the Little Johns or the Little Waynes or to Kanye West in the world.
如今所有大品牌都想与小约翰，小维恩斯，或是坎耶·维斯特产生联系。
Go back 15, 20 years ago and that was not the case and the thing is you don't want to hear that it takes a lot of work and a lot of patience.
而相比于15年，20年前，绝对不是这番景象，但这些是需要花费功夫和耐心的，我知道你绝对不想听到这些。
But guess what. That is the end game my friends. What we are sitting on right now is a golden era to build our brand
但如果你不这么做，你也不会取得成功朋友，如今我们正处在树立品牌的黄金期，
cause the barrier of entry is zero. We don't need record labels to make us famous. We can do it ourselves by putting out a video in two seconds
因为我们不需要门槛就可以这么做，谁还会需要唱片，我们分分钟就可以在网络上发布视频，
or writing a smart blog post and then we got to sit on some patience and let society move into us
或者是写一篇见解独到的博客，我们要做的只是去等待，这个社会自然而然会找上我们，
because I'm telling you right now that is exactly what is happening right now.
因为这就是如今的发展方向，发展趋势。
Every twelve, thirteen, fourteen-year-old is absolutely positively ready to embrace Twitter and Flickr and Quick
如今十几岁的孩子都在接受“推特”“Flickr”“Quick”的影响，
and any technology whatsoever cause it's in their blood. It's in their DNA. It's the same reason we have 35-year-old gamers now,
不管是什么，这些都已经融入了他们的血液，融入了他们的DNA，那也就是为什么我们能看到35岁的玩家，
playing Nintendo Wii because they grew up in it, but in 1985 when Nintendo came out, you didn't have 35-year-old gamers.
手里拿着任天堂Wii，因为他们生长在这样一个环境里，但在1985年，当任天堂问世以后，你不可能见到35岁的玩家。
Pay attention to trends. Realize what we're sitting on and understand that if you keep doing it every day and you survive
你要留意当今的发展趋势，关注我们正在发生的一切，知道如果你每天坚持如此，你可以活得很好，
and you can pay the bills and you love your family. If you're building brand equity in this space,
你有钱支付账单，有钱供养你的家庭，如果你正在塑造你的品牌资产，
people are gonna come running to you and there's gonna be enormous opportunity, but it's gonna take 5, 10 years.
那么就会有人找上你，你会有无数的好机会，但这需要5年，10年的时间来酝酿。
That's why you got to do what you love but I'm telling you right now hip-hop 85 looks exactly like tech bubble 2008.
这就是为什么你要做自己所爱的原因，再说一遍，1985年的嘻哈运动与2008年的技术发展如出一辙。
