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So, let's look at portable music. Let's look at the landscape.
那么，让我们来看看便携式音乐。让我们看看大环境。
The first thing, if you want to listen to music portably, you can go out and buy a CD player, right?
首先，如果你想方便地听音乐，你可以去买个CD播放器。
That's one way to go. About 10 to 15 songs.
这是一种方式。大约10到15首歌。
Or you can buy a Flash Player -- you can go out and buy one of those.
或者你可以买一个Flash播放器--你可以去买一个。
You can buy an MP3 CD player, or you can buy a hard disk space jukebox player.
你可以买一个MP3 CD播放器，也可以买一台硬盘点歌机。
And these are the four choices for portable music right now.
这就是当前便携式音乐的四种选择。
So, let's take a look at each one of those.
接下来我们来逐一看一下。
A CD player costs about $75, holds 10-15 songs on a CD, that's about $5 a song.
一个CD播放器大约75美元，一张CD上有10-15首歌，也就是5美元一首歌。
You go buy a Flash Player, you pay about double that -- about $150, holds the same 10-15 songs, or about $10 a song.
你买一个Flash播放器要花两倍的钱--大约150美元，拥有10-15首歌，也就是大约10美元一首歌。
You can go buy an MP3 CD player, and an MP3 CD, which you can burn on your computer, costs about $150, but holds 150 songs.
你可以去买一个MP3 CD播放器，一张MP3 CD，你可以在你的电脑上刻录，价格大约是150美元，但是可以存150首歌曲。
So you get down to $1 a song.
价格降到了每首歌1美元。
Or, you can go buy a hard drive jukebox player for about $300,
或者，你可以花大约300美元去买一台硬盘点歌机，
it holds about 1,000 songs, and costs about 30 cents a song.
可以存大约1000首歌，每首歌大约30美分。
So, we looked at this and studied all these and that is where we want to be. That is where we want to be.
我们看了这个表格，研究了所有这些产品，而这就是我们想要达到的。这就是我们想要达到的。
And we are introducing a product today that takes us exactly there, and that product is called iPod.
今天我们要介绍的产品，就可以让我们实现这一点，它叫做iPod。
