We talked about this research. We talked about this research, the origins of the genius-the most successful, the most successful artist, the most successful scientist in history are also the ones who have failed the most times, who have the most duds.
And finally, Klam who did the… Jane Klam who did research on people's success in dieting or people's success in starting an exercise regime, what she found was the most successful people, people who have been able to persist are people who have failed on average 5 times before. So they have been on 5 diets and haven't succeeded. The fifth one, or the sixth one-I'm successful and I'm able to sustain it.