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Salmon sushi isn't Japanese.
三文鱼寿司可不是日本的。
It's Norwegian.
它其实是挪威的。
Huh?
什么？！
Mm, sushi.
三文鱼，好吃。
Okay, here's the story.
故事是这样的。
Until about 1995, raw salmon was not consumed in Japan and this was for one big reason.
直到1995年左右，日本才开始食用三文鱼，这其中有一个重要原因。
Pacific salmon has parasites, so no salmon sushi, sashimi, no spicy salmon, nothing.
太平洋三文鱼含有寄生虫，所以之前的日本没有三文鱼寿司、没有生鱼片、没有辣味三文鱼，什么有没有。
What? No way.
什么？不可能。
But, obviously that all changed thanks in part to this guy.
但显然，这一切都改变了，这个家伙贡献了部分作用。
Yes, my name is Bjorn Eirik Olsen.
是的，我叫比约恩·艾里克·奥尔森。
Norway had a problem.
挪威出了问题。
They had a lot of salmon and too small a market.
他们有大量的三文鱼，但市场太小。
Looking east, they set their sights on Japan,
他们向东看去，把目光投向了日本，
a country that loves raw fish so much, it's willing to pay five times the price for sushi-grade.
日本是个非常热爱生鱼的国家，它愿意支付寿司市场价的5倍。
So, Norway formed a committee and hired Bjorn.
于是，挪威成立了一个委员会，并聘请了比约恩。
From 1986 to 1991, I worked for Project Japan.
我从1986年到1991年一直从事于日本项目。
Their job was to convince Japanese consumers that Atlantic salmon was safe to consume raw, and this was hard.
他们的工作是去说服日本消费者生吃大西洋三文鱼是安全的，但这很难。
Just take, for example, pork.
以猪肉为例。
If some guy from Norway came here and said, here, eat our pork meat raw.
如果有挪威人来到这里说，给你，生吃我们的猪肉吧。
It's safe, it's really yummy.
很安全，很好吃。
We'd be like man, you're crazy.
我们大概会说，伙计，你疯了。
It was basically a matter of perception, so we had to change the whole country's opinion.
这基本上是一个认知问题，所以我们必须改变整个国家的看法。
Bjorn and his team got to work.
比约恩和他的团队开始了工作。
They made the first-ever salmon rolls and served them to businessmen in Japan, which they didn't like for a long time.
他们制作了有史以来第一个三文鱼寿司，并将其提供给在日本的商人，不过这些商人有很长一段时间并不喜欢三文鱼寿司。
It took actually 10 years to get the proper breakthrough in the market.
实际上花了10年时间才在市场上取得了适当的突破。
So, there it is.
故事就是这样
Salmon sushi didn't exist before 1995.
三文鱼寿司在1995年以前并不存在。
Bjorn, on behalf of the world, we thank you.
比约恩，我们代表全世界感谢你。
