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In a move to break down barriers, a Tencent exec says WeChat Pay will soon be available ‘in all places’

Mobile pay took off in the last decade to become the dominant form of consumer payment in China’s mainland, surpassing cash and credit cards. Tencent’s WeChat Pay and Alipay — run by Alibaba affiliate Ant Group — are the most popular, covering the majority of the mainland population of 1.4 billion people.

But fierce rivalry between the companies meant that for years, consumers buying products on Alibaba’s Taobao e-commerce app could only pay with Alipay. That’s about to change.

“As for payment, we also hope in the near future, in all places, users can freely choose. It’s also a show of fairness,” Lei Maofeng, vice-general manager of WeChat Pay.

Lei pointed out that WeChat announced Monday that users could now share links from external sites, including Taobao. Previously, users of WeChat — the ubiquitous social messaging app in China's mainland — could not directly share a link to a product on Alibaba-run Taobao. Instead, users could only copy and paste a jumble of keyboard symbols from a Taobao product page into WeChat. Copying and pasting the same combination of symbols into Taobao would bring the user to the product page.

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