How did you plan to get started?
你是怎么计划开始的呢?
Well, my initial idea was to develop the toy and sell the concept to a big toy company.
嗯,我最初的想法是开发这个玩具,然后把它卖给一家大玩具公司。
I would then retain the contract to make it and get them to sell it under their brand name.
然后我会签下生产合同,让他们以自己的品牌来销售。
I didn't know anything about the toy market and thought it'd be better to leave the selling to the experts.
我对玩具市场一无所知,我想还是把销售工作留给专家来做比较好。
Did it take long to get a prototype ready?
准备一个模型花了很长时间吗?
Longer than I'd anticipated. I spent eighteen months refining the straw idea with six lengths of rod connectors before the basic Klikset was ready.
比我预想的要长。我花了18个月的时间,用6个长度的棒状连接器完善了吸管的想法,之后Klikset初步形成。
Once I'd decided to go down the path that was it. Nothing was going to stop me.
一旦我决定沿着这条路走下去,就无法改变。没有什么能阻止我。
If it was a total failure, it would set me back five years financially,but I believed it would catch on eventually.
如果最后彻底失败,经济上我要倒退回五年前,但我相信它最终会流行起来。
So did you go ahead and set up your company then?
那么,当时你打算成立自己的公司了吗?
I tried to sell it to the big manufacturers, who didn't want to know.
我试着把它卖给那些没兴趣的大制造商。
I decided that as they weren't interested, I would learn their business and do it myself.
我决定,既然他们不感兴趣,我要学习他们的业务,自己做。
I researched the toy industry thoroughly. I even applied for jobs in toy shops just so I could go to the interviews and find out more about the business.
我对玩具业进行了深入的研究。我甚至申请了玩具店的工作,这样我就可以去参加面试,了解更多关于玩具店的事情。
I also contacted as many store buyers as possible and asked what kind of toys they were looking for.
我也联系了尽可能多的商店买家,询问他们想要什么样的玩具。
I got a part time job in a toy factory before setting up Klikset in nineteen ninety-three.
在1993年创建Klikset之前,我在一家玩具厂找到了一份兼职工作。
And was it easy to sell your product?
销售产品容易吗?