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Almost all companies recognize the importance of innovation today.
如今，几乎所有的公司都知道创新的重要性，
But not many are able to integrate innovation into their business.
但是真正能够将创新融入到其业务当中的却不多。
A commentary in the Shanghai Daily points out that innovation doesn't mean piles of documents.
《上海日报》的一篇评论文章指出，发明并不简单的是一摞摞的文件。
It is something more practical.
而是实际的东西。
The article says many people tend to assume that innovation just means creating something new,but actually it's more than that.
文章中说到，很多人认为发明就是创造出新的东西，但事实上不止如此。
It's an attitude of doing things.
它还代表了一种做事的方式。
A company should find ways to innovate not just in products but also in functions, business models and processes.
一个公司要寻求的不仅仅是产品创新，还应寻求运营、商业模式和流程方面的创新。
The article cites the global giant Procter & Gamble as an example, saying a real innovative company should develop an innovation culture and use it as a primary tool for success.
文章还引用了宝洁公司为例，称真正有创新精神的公司应该发展创新文化，并以其作为成功的主要工具。
Procter & Gamble has a "Corporate Innovation Fund" which offers big rewards for high-risk ideas that succeed.
宝洁公司有一个“企业创新基金”，该基金用于奖励获得成功的大胆创意。
It also has a special innovation facility for its employees.
该公司还有专门的员工创新基地。
Sometimes its employees are released from their daily jobs for weeks and spend their time interacting in the innovation facility instead.
有时候员工几个星期不去公司上班，而是在创新基地一起互动交流。
In conclusion, the article says innovative ideas alone do not ensure success.
归结起来，这篇文章表达的意思是创新的想法未必意味着成功。
It's pointless unless there is repeatable process in place to turn inspiration into financial performance.
如果不能将灵感通过某个过程转化为财务收益，所有的想法都是徒劳。
Questions 5 and 7 are based on the news report you have just heard.
请根据你刚刚听到的新闻报道回答第5-7题。
5. What is the problem with many companies according to the news report?
新闻报道中指出很多公司的问题是什么？
6. What do many people tend to think of innovation?
多数人对创新的理解是什么？
7. What does the company Procter & Gamble owe its success to?
宝洁公司的成功归功于什么？
译文属可可原创，仅供学习和交流使用，未经允许不得转载
