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n. (水、气、电)流，趋势
adj. 流通的
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I have to say, as someone who often elects to receive online mailshots from companies operating in areas in which I’m interested, that this seems to me to miss the main problem. As long as you have the right to say “no” to a company’s blandishments, I don’t see a huge problem. That’s why the now notorious Italian bullying video seems much more relevant. At the end of last week three Google employees were sentenced in absentia for breaching the privacy of a handicapped boy, whose horrid treatment at the hands of his Turin schoolmates had been posted on Google Video. This clip spent several months in circulation before being taken down. Almost everyone agrees that the sentence was wrong, perverse and a kick in the teeth for free speech, with implications that could (but won’t) undermine the internet. And they are quite right. But look at it, for a moment, from the point of view of the boy’s parent, or the boy himself. They must have felt powerless and damaged. So how much control or ownership can one have over one’s own image and reputation? The second great question, then, raised with regard to the net is what might be called “reputation management”. What is it that you want people to know about you, and can you have control over it?
Last weekend I was alerted to two new phenomena, both of which caused me to miss a heartbeat. The first was the possibility of using a program, or employing someone, to “suicide” you online. Recently a company in Rotterdam used its Facebook presence to advertise its “web 2.0 suicide machine”, which would act as “a digital Dr Kevorkian [and] delete your online presence” not just on your own sites but on everyone else’s — leaving just a few “last words”. Unfortunately Facebook chucked the suicide machine off its premises, so it then suicided itself, ending with the words “no flowers, no speeches”. As a journalist I was horrified by the implications of online suiciding. In the first place it means the erasure of documentary history. And second it raises the possibility of routine doctoring of material on the internet to render it more palatable to the offended.
The second phenomenon was worse. It was that some people, many perhaps, might seek to undermine any informational authority on the web by flooding it with false information, thus obliquely protecting their own identities. As an occasional target of such misinformation, playfully or maliciously, I know it can play merry hell with everyone’s sense of reality. In other words it seemed to me that there was a threat much worse than that to privacy, and that was of privacy- induced attempts to bend or erase the truth that is essential to the value of the internet. Lack of privacy may be uncomfortable. Lack of truth is fatal.
| 重点单词 | 查看全部解释 | |||
| current | ['kʌrənt] | 联想记忆 | ||
| clip | [klip] | |||
| advertise | ['ædvətaiz] | 联想记忆 | ||
| reputation | [.repju'teiʃən] | 联想记忆 | ||
| unchanging | ||||
| circulation | [.sə:kju'leiʃən] | 联想记忆 | ||
| absolutely | ['æbsəlu:tli] | |||
| concerned | [kən'sə:nd] | |||
| uncomfortable | [ʌn'kʌmftəbl] | |||
| control | [kən'trəul] |
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