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商务英语敲门砖第12期:广告准备

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take account of something;take something into account: to consider particular facts, circumstances, etc. when making a decision about something 考虑到;顾及

The company takes account of environmental issues wherever possible. 只要有可能,这家公司总是尽量考虑到环境问题.

Coursework is taken into account as well as exam results. 除考试结果外,课程作业也要计入成绩.

The defendant asked for a number of other offences to be taken into account. 被告要求考虑其他一些罪行.

Project: to present somebody/something/yourself to other people in a particular way, especially one that gives a good impression 展现;表现;确立(好印象) VN ~ (yourself)

They sought advice on how to project a more positive image of their company. 他们就如何加强树立公司的形象征询意见.

She projects an air of calm self-confidence. 她表现出镇定自若的神态.

He projected himself as a man worth listening to. 他装成很有见地的样子.

Brand recognition: 品牌认同,品牌认知,品牌识别

Will there be any direct mail?

'direct mail'就是"直接邮寄的广告"的意思. Advertisements that are sent to people through the post/mail.

Please prepare a more detailed proposal, and then I'll pitch it to the higher-ups.

Pitch: to try to persuade somebody to buy something, to give you something or to make a business deal with you 推销;争取支持(或生意等) ~ (for sth)

Representatives went to Japan to pitch the company's newest products. 销售代表前往日本推销本公司的最新产品.

We were pitching against a much larger company for the contract. 我们在与一家比我们大得多的公司竞争这项合同.

'higher-up'就是上级,大人物的意思. A higher-up is an important person who has a lot of authority and influence.

重点单词   查看全部解释    
detailed [di'teild]

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adj. 详细的

 
brand [brænd]

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n. 商标,牌子,烙印,标记
vt. 打烙印,

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particular [pə'tikjulə]

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adj. 特殊的,特别的,特定的,挑剔的
n.

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impression [im'preʃən]

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n. 印象,效果

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contract ['kɔntrækt,kən'trækt]

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n. 合同,契约,婚约,合约
v. 订合同,缩

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projected [prə'dʒektid]

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adj. 投影的,投射 v. 投射(project的过去

 
recognition [.rekəg'niʃən]

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n. 认出,承认,感知,知识

 
pitch [pitʃ]

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n. 沥青,树脂,松脂
n. 程度,投掷,球场

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persuade [pə'sweid]

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vt. 说服,劝说

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defendant [di'fendənt]

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n. 被告

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