【"The Voice of China" becomes "the Ad of China"?】《中国好声音》成中国广告音?
TEXT:The hottest show this summer-"the Voice" just finished on Sunday at the Shanghai Stadium. But the show that had a good start, didn’t end to everyone’s satisfaction. The two and a half hour show dragged on for more than four hours because of the huge amount of advertising, which the audience and residents living nearby could hardly bare.
This summer, something hotter than the weather came to Shanghai. That is the Voice of China. The show soon became a cash cow for the organizer as the advertisement prices reached 1.16 million yuan for 15 seconds. And the show has earned more than 100 million yuan up to now in ad income only,But the organizers’ bliss was audiences’ melancholy.
In the final live show on Sunday, about 14 rounds of advertisements were aired, each of which came at a crucial result-announcing moment.Frequently interrupted by advertisements, some live audience members complained that the show wasn’t worth its ticket prices of 180 to 1680 yuan.
The planned two and a half hour show went two hours overtime because of the advertising. This annoyed audience members, and touched the nerves of residents living near the site.Someone called the police, and the show is now facing punishment for going over-time and disturbing residents late at night.
参考译文:今年夏天最火爆的节目《好声音》周日在上海体育场刚刚落下帷幕 。虽然好声音有一个很好的开头,但结尾却不尽如人意 。这场本该是2个半小时的决赛却因为广告的缘故拖拉至四个小时,观众以及附近的居民都难以忍受 。
这个夏天,大红大紫的《中国好声音》来到了上海 。节目中仅15秒的广告费用高达到116万元,使得这档节目迅速成为组织者的摇钱树 。到目前为止,仅就广告费用,好声音的收入就超过1亿元 。但组织者的幸福是建立在观众痛苦之上 。
在周日最后的决赛中,大约播放了14轮广告,每一次都是快要宣布结果的重要时刻播出 。经常性的被广告打断,有些住观众抱怨这场票价为180至1680元的演出不值 。
这场计划两个半小时的表演因广告延长了两个小时,这惹恼了观众,触及了附近居民的神经 。有人向警方报案,节目如今正因延迟以及深夜扰民面临惩罚 。