Social norms
Other people affect us even when they're not present. Whether or not we recycle, litter the street or evade tax often comes down to our perception of society's view. Most of us are strongly influenced by thinking about how others would behave in the same situation we are in, especially when we are unsure how to act (Cialdini, 2001).
The higher we perceive the level of consensus, the more we are swayed. We are also more easily swayed if we know little about the issue ourselves or can't be bothered to examine it carefully.
社会准则
另外一些人影响了我们甚至他们都不需要出现。不管我们是否重新利用社会准则，乱扔垃圾或者逃税经常成为我们的社会观念。我们大多数人被严重影响了由于想到其他人遇到我们相同情况时将怎样表现，尤其是在我们不知所措时。
共识越多，影响越大。我们很容易被影响当我们不了解情况或不能仔细检查情况时。