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Alibaba is getting an assist from the NBA as the two entities expanded their partnership with the professional basketball league offering fans in China original programming as well as an easier path to buying league gear.
阿里巴巴未来将从NBA处受益良多，双方最近加深了合作关系，比如让中国球迷能享受美职篮原创节目，同时也有更简便的途径购买联盟的产品。
The original programming will cover a wide range of popular basketball and cultural topics, including game predictions, fashion, sneakers, and memorabilia.
原创节目覆盖众多颇受欢迎的篮球内容和文化主题，涉及比赛预测、时尚、球鞋和纪念品。
The content will be available throughout the regular season, NBA All-Star, the NBA Playoffs and The Finals, bringing the latest NBA trends and news through various interactive formats, such as short videos and livestreaming by celebrities and influencers.
所有内容贯穿整个常规赛，全明星赛，季后赛和总决赛，通过多种形式，例如名人大腕的短视频和流媒体，向大众呈现最新的NBA潮流和新闻。
Alibaba has about 700 million consumers across all of its platforms, and those consumers will be able to access league content through a dedicated "NBA section."
阿里巴巴的所有平台活跃着约7亿消费者，这些消费者可以通过专属的NBA板块获取联盟资讯。
"The NBA is always looking to innovate, and we are absolutely thrilled to expand our partnership with Alibaba," said NBA China CEO Derek Chang.
NBA中华区总裁Derek Chang说：“NBA总是在创新，我们始终致力于扩大我们与阿里巴巴的合作”
"We share the same goal, which is to provide fans with one-of-a-kind online content consumption and shopping that leverages the latest technology. We look forward to working with Alibaba to continue to grow the game of basketball in China."
“我们有共同的目标，都想驾驭最新科技为球迷创造独一无二的线上资讯消费和购物体验。我们期待与阿里巴巴合作，继续发展中国的篮球比赛市场”。
The NBA is one of the most popular sports leagues in the world, with a sizable and passionate fan base in China.
NBA是世界范围内最受欢迎的体育联盟之一，在中国拥有广泛而热情的球迷基础。
With this expanded partnership, we will fully leverage Alibaba’s ecosystem to create a unique digital experience and bring the NBA closer to fans and consumers in China.
随着合作关系的扩大，我们将充分利用阿里巴巴的生态系统，创造独有的数字体验，使中国球迷和消费者更近距离享受NBA。
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